7 marketplace pack images
Sensitive
Colgate · Colgate-Palmolive · Sensitive
A multi (4+)-territory, conventional paste for adult users, led by sensitivity relief and substantiated by sensitivity actives, gum / antibacterial. 7 mapped marketplace listings, 8.1k observed units.
Mapped listings
7
Marketplace SKUs for this proposition
Observed Lazada units
8.1k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫107,000
₫62,727 per 100g/ml
Rating
4.94
1,304 reviews across listings
Benefit architecture
- Primary territory
- Sensitivity Relief
- Secondary territories
- Gum Health, Cavity Protection, Enamel Protection / Repair
- Core benefit language
- Sensitivity relief (Pro-Argin system); cavities; enamel + gum. 12+.
- All benefits
- Sensitivity Relief + Gum Health + Cavity Protection + Enamel Protection / Repair
- Breadth
- Multi (4+) (4)
- Functional territory
- Sensitivity + Gum / Antibacterial
- Need type
- Therapeutic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Pro-Argin
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint (assumed)
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Sensitive
- Pack sizes observed
- 110g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 7
- Sizes available
- Unspecified, 110g
- Pack configurations
- 1-pack ×6, 3-pack ×1
- Singles vs multipacks
- 86% single / 14% multipack
- Price range
- ₫59,000 – ₫861,132
- Normalised price
- ₫62,727 / 100g
- Promotion intensity
- 57% of listings · avg 23% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
7 SKUs · listings are execution, not separate propositions
