
7 marketplace pack images
Salt / Herbal Salt
Colgate · Colgate-Palmolive · Natural
A dual-territory, natural-led paste for adult users, led by natural / herbal care and substantiated by fluoride protection, gum / antibacterial, botanical / natural. 7 mapped marketplace listings, 13k observed units.
Mapped listings
7
Marketplace SKUs for this proposition
Observed Lazada units
13k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫51,600
₫20,578 per 100g/ml
Rating
4.97
2,912 reviews across listings
Benefit architecture
- Primary territory
- Natural / Herbal Care
- Secondary territories
- Gum Health
- Core benefit language
- Herbal salt; stronger gums/teeth at 2×/day. Fluoride + salt.
- All benefits
- Natural / Herbal Care + Gum Health
- Breadth
- Dual (2)
- Functional territory
- Gum / Antibacterial + Fluoride Protection + Botanical / Natural
- Need type
- Therapeutic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Salt; Herbal
- Natural vs conventional
- Natural-led
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Regular
- Pack sizes observed
- 225g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 7
- Sizes available
- 225g, Unspecified
- Pack configurations
- 1-pack ×6, 3-pack ×1
- Singles vs multipacks
- 86% single / 14% multipack
- Price range
- ₫43,000 – ₫158,000
- Normalised price
- ₫20,578 / 100g
- Promotion intensity
- 43% of listings · avg 8% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
7 SKUs · listings are execution, not separate propositions




