18 marketplace pack images
Optic White O2
Colgate · Colgate-Palmolive · Optic White
A dual-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection. 21 mapped marketplace listings, 43k observed units.
Mapped listings
21
Marketplace SKUs for this proposition
Observed Lazada units
43k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫150,691
₫155,589 per 100g/ml
Rating
4.9
6,518 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Enamel Protection / Repair
- Core benefit language
- Active-oxygen warm micro-foam. Whiter in 3 days (VITA, 2 min AM/PM). Enamel-gentle. NaF.
- All benefits
- Whitening + Enamel Protection / Repair
- Breadth
- Dual (2)
- Functional territory
- Fluoride Protection
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- NaF
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint; Peach
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 100g, 130g, 85g, 116g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 21
- Sizes available
- 85g, 100g, 116g, Unspecified
- Pack configurations
- 1-pack ×16, 2-pack ×4, 3-pack ×1
- Singles vs multipacks
- 76% single / 24% multipack
- Price range
- ₫54,000 – ₫366,447
- Normalised price
- ₫155,589 / 100g
- Promotion intensity
- 52% of listings · avg 20% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
21 SKUs · listings are execution, not separate propositions
![[Ưu đãi 3-7.9] Bộ 2 Kem Đánh Răng Colgate trắng răng Optic White O2 với Oxy Hoạt Tính 85g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/4718dd9f05be45b8a49f84e3c9c3a571~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] Kem Đánh Răng Colgate trắng răng đột phá CHỈ TRONG 3 NGÀY Optic White O2 với Oxy Hoạt Tính 85g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/5711745e679c4561a8450e9ed47e13e4~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] Kem Đánh Răng Colgate trắng răng đột phá CHỈ TRONG 3 NGÀY Optic White O2 với Oxy Hoạt Tính 85g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/1be7b7b56f8946dcaa00ef59a1ee8208~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] Kem Đánh Răng Colgate trắng răng đột phá Optic White O2 với Oxy Hoạt Tính 85g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/91a24c8f379d48469a66250a6f7cc741~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
