
3 marketplace pack images
Seasonal Merry Christmas 95g
Colgate · Seasonal
A dual-territory, conventional paste for adult users, led by fresh breath and substantiated by fluoride protection. 3 mapped marketplace listings, 224 observed units.
Mapped listings
3
Marketplace SKUs for this proposition
Observed Lazada units
224
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿109
฿115 per 100g/ml
Rating
5
51 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Deep Cleaning, Fresh Breath
- Core benefit language
- Seasonal Colgate toothpaste proposition observed online
- All benefits
- Deep Cleaning + Fresh Breath
- Breadth
- Dual (2)
- Functional territory
- Everyday Care
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Fluoride toothpaste platform
- Detail status
- Ingredient detail pending
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Unspecified
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Marketplace Observed
- Haleon sub-segment
- Everyday Care
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 3
- Sizes available
- 95g
- Pack configurations
- 1-pack ×3
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿109 – ฿199
- Normalised price
- ฿115 / 100g
- Promotion intensity
- 0% of listings
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
3 SKUs · listings are execution, not separate propositions

