11 marketplace pack images
Salt Salt Xtra Fresh Mint
Colgate · Salt
A dual-territory, conventional paste for adult users, led by fresh breath and substantiated by botanical / natural, fluoride protection. 11 mapped marketplace listings, 25k observed units.
Mapped listings
11
Marketplace SKUs for this proposition
Observed Lazada units
25k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿139
฿40 per 100g/ml
Rating
4.92
3,806 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Fresh Breath, Cavity Protection
- Core benefit language
- Salt formula with extra-fresh mint proposition
- All benefits
- Fresh Breath + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Salt / Fresh Breath
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Salt + fluoride platform
- Detail status
- Ingredient detail pending
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Fresh Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Marketplace Observed
- Haleon sub-segment
- Fresh Breath
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 11
- Sizes available
- 150g, Unspecified
- Pack configurations
- 3-pack ×5, 1-pack ×5, 2-pack ×1
- Singles vs multipacks
- 45% single / 55% multipack
- Price range
- ฿64 – ฿188
- Normalised price
- ฿40 / 100g
- Promotion intensity
- 9% of listings · avg 1700% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
11 SKUs · listings are execution, not separate propositions
