2 marketplace pack images
Max Fresh Max Fresh Peach Passion 100g
Colgate · Max Fresh
A single-territory, conventional paste for adult users, led by fresh breath and substantiated by freshness / cooling. 2 mapped marketplace listings, 6 observed units.
Mapped listings
2
Marketplace SKUs for this proposition
Observed Lazada units
6
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿79
฿79 per 100g/ml
Rating
5
2 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Fresh Breath
- Core benefit language
- Fruit-scented Max Fresh cooling/freshness proposition
- All benefits
- Fresh Breath
- Breadth
- Single (1)
- Functional territory
- Fresh Breath
- Need type
- Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Cooling freshness technology
- Detail status
- Ingredient detail pending
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Peach Passion
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Marketplace Observed
- Haleon sub-segment
- Fresh Breath
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 2
- Sizes available
- 100g
- Pack configurations
- 1-pack ×2
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿69 – ฿89
- Normalised price
- ฿79 / 100g
- Promotion intensity
- 0% of listings
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
2 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Max Fresh Peach Passion Toothpaste 100 G.Lazada | 100g | 1 | Single | ฿89 | ฿89 | — | 5 | 6 | Dinidon Shop | Unclassified |
 | Colgate Max Fresh With Mini Breath Strip Peach Passion Toothpaste 100 G.Shopee | 100g | 1 | Single | ฿69 | ฿69 | — | 5 | — | — | Unclassified |