Product Intelligence
The product lens · Category innovation intelligence
Colgate Max Fresh Max Fresh Berry Magic 100g

3 marketplace pack images

🇹🇭 ThailandGeneralistTH-TP-219

Max Fresh Max Fresh Berry Magic 100g

Colgate · Max Fresh

A single-territory, conventional paste for adult users, led by fresh breath and substantiated by freshness / cooling. 3 mapped marketplace listings, 6 observed units.

Fresh Breath

Mapped listings

3

Marketplace SKUs for this proposition

Observed Lazada units

6

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

฿165

฿165 per 100g/ml

Rating

4.95

1 reviews across listings

Benefit architecture

Primary territory
Fresh Breath
Secondary territories
Fresh Breath
Core benefit language
Fruit-scented Max Fresh cooling/freshness proposition
All benefits
Fresh Breath
Breadth
Single (1)
Functional territory
Fresh Breath
Need type
Sensory

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Cooling freshness technology

Analytical ingredient families

Freshness / Cooling
Stated actives
Cooling freshness technology
Detail status
Ingredient detail pending
Ingredient source

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Berry
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Marketplace Observed
Haleon sub-segment
Fresh Breath

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
3
Sizes available
100g
Pack configurations
1-pack ×2, 2-pack ×1
Singles vs multipacks
67% single / 33% multipack
Price range
฿125 – ฿453
Normalised price
฿165 / 100g
Promotion intensity
0% of listings

Observed units by size

100g · 6

Observed units by bundle type

Multipack · 6

Observed units by seller type

Unclassified · 6

Mapped marketplace listings

3 SKUs · listings are execution, not separate propositions