Sensitive Pro-Relief Sensitive Pro-Relief Whitening

Colgate · Colgate-Palmolive · Sensitive Pro-Relief

A triple-territory, conventional paste for adult users, led by sensitivity relief and substantiated by sensitivity actives, fluoride protection. 7 mapped marketplace listings, 2.2k observed units.

Sensitivity ReliefWhiteningCavity Protection

Mapped listings

Marketplace SKUs for this proposition

Observed Lazada units

2.2k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

฿169

฿149 per 100g/ml

Rating

4.92

147 reviews across listings

Benefit architecture

Primary territory: Sensitivity Relief
Secondary territories: Whitening, Whitening, Cavity Protection
Core benefit language: Fast and long-lasting sensitivity relief with gentle surface-stain removal
All benefits: Sensitivity Relief + Whitening + Cavity Protection
Breadth: Triple (3)
Functional territory: Sensitivity / Whitening
Need type: Therapeutic + Cosmetic

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Pro-Argin / arginine sensitivity technologywhitening systemfluoride

Analytical ingredient families

Sensitivity ActivesFluoride Protection

Stated actives: Pro-Argin / arginine sensitivity technology; whitening system; fluoride
Detail status: Functional actives/technology captured; full INCI not yet captured

Ingredient source

Product attributes

Life stage: Adult
Age band: Adult
Format: Paste
Flavour / sensory: Mint
Natural vs conventional: Conventional
Specialist / generalist: Specialist
Market status: Core Thailand – Official Validated
Haleon sub-segment: Sensitive

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings: 7
Sizes available: Unspecified, 110g
Pack configurations: 1-pack ×5, 2-pack ×2
Singles vs multipacks: 71% single / 29% multipack
Price range: ฿140 – ฿199
Normalised price: ฿149 / 100g
Promotion intensity: 0% of listings

Observed units by size

Unspecified · 2.1k110g · 122

Observed units by bundle type

Single · 2.1kMultipack · 105

Observed units by seller type

Unclassified · 2.2k

Mapped marketplace listings

7 SKUs · listings are execution, not separate propositions

Listing	Size	Pack	Bundle	Price	Per 100g	Disc.	Rating	Observed units	Seller	Type
Colgate \| Enzymatic Whitening Tartar Relief Refreshing Breath ToothpasteLazada	—	1	Single	฿199	—	—	4.571428571428571	1.9k	Beauty Concept Office Store	Unclassified
[Ready to Send] Colgate Total & Pro Sensitive ToothpasteLazada	—	1	Single	฿159	—	—	4.978260869565218	109	aLittlePigShop	Unclassified
(110 Grams, 2 Tubes) Colgate Colgate Pro-Relief Complete ToothpasteLazada	—	2	Multipack	฿180	—	—	4.964285714285714	92	Roller Heart	Unclassified
ยาสีฟัน Colgate Sensitive Pro Relief สูตร Original หรือ Complete Protection หรือ Whitening ขนาด 110g ( แพ็คคู่ )Lazada	110g	1	Single	฿169	฿154	—	5	81	HongcareHealthy	Unclassified
Colgate sensitive pro relief toothpaste original formula or complete protection or whitening size 110g (Twin Pack)Lazada	110g	1	Single	฿140	฿127	—	4.916666666666667	41	MsEnsureii	Unclassified
Colgate Colgate Sensitiv Pro-Relief Complete Protection 110 Grams, Double Pack, Includes 2 Tubes, Helps Reduce Tooth Sensitivity (Complete Protection)Lazada	—	2	Multipack	฿189	—	—	5	13	Sky_Star	Unclassified
ยาสีฟัน Colgate Sensitive Pro Relief สูตร Original หรือ Complete Protection หรือ Whitening ขนาด 110g ( แพ็คคู่ )Shopee	110g	1	Single	฿164	฿149	—	4.9	—	—	Unclassified