10 marketplace pack images
Sensitive Pro-Relief Sensitive Pro-Relief Complete Protection
Colgate · Colgate-Palmolive · Sensitive Pro-Relief
A triple-territory, conventional paste for adult users, led by sensitivity relief and substantiated by sensitivity actives, fluoride protection. 10 mapped marketplace listings, 40k observed units.
Mapped listings
10
Marketplace SKUs for this proposition
Observed Lazada units
40k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿153
฿155 per 100g/ml
Rating
4.97
14,112 reviews across listings
Benefit architecture
- Primary territory
- Sensitivity Relief
- Secondary territories
- Cavity Protection, Enamel Protection / Repair, Gum Health, Plaque Control
- Core benefit language
- Fast and long-lasting sensitivity relief with broader daily oral protection
- All benefits
- Sensitivity Relief + Cavity Protection + Complete Care
- Breadth
- Triple (3)
- Functional territory
- Sensitivity / Complete Protection
- Need type
- Therapeutic + Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Pro-Argin / arginine sensitivity technology; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Sensitive
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 10
- Sizes available
- 110g, Unspecified, 4g, 2g
- Pack configurations
- 1-pack ×4, 2-pack ×4, 3-pack ×1, 4-pack ×1
- Singles vs multipacks
- 40% single / 60% multipack
- Price range
- ฿1 – ฿679
- Normalised price
- ฿155 / 100g
- Promotion intensity
- 0% of listings
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
10 SKUs · listings are execution, not separate propositions
![[1 Pack 2 Tubes] Colgate Sensitive Pro Relief Complete Protection 110g Colgate Sensitive Pro Relief Toothpaste 110g](https://filebroker-cdn.lazada.co.th/kf/Sa9488e0e37074ad2b9f6c02079941473v.jpg)
