Product Intelligence
The product lens · Category innovation intelligence
Colgate Kids Kids Bubble Fruit

5 marketplace pack images

🇹🇭 ThailandGeneralistTH-TP-043

Kids Kids Bubble Fruit

Colgate · Colgate-Palmolive · Kids

A triple-territory, conventional gel for child users, led by kids care and substantiated by fluoride protection. 5 mapped marketplace listings, 1.4k observed units.

Kids CareCavity ProtectionUnclassified

Mapped listings

5

Marketplace SKUs for this proposition

Observed Lazada units

1.4k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

฿47

฿79 per 100g/ml

Rating

4.92

259 reviews across listings

Benefit architecture

Primary territory
Kids Care
Secondary territories
Cavity Protection, Unclassified
Core benefit language
Fluoride cavity protection in child-friendly bubble-fruit gel
All benefits
Kids Care + Cavity Protection + Unclassified
Breadth
Triple (3)
Functional territory
Kids / Cavity
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Fluoride

Analytical ingredient families

Fluoride Protection
Stated actives
Fluoride
Detail status
Functional actives/technology captured; full INCI not yet captured
Ingredient source

Product attributes

Life stage
Child
Age band
Children
Format
Gel
Flavour / sensory
Bubble Fruit
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Core Thailand – Official Validated
Haleon sub-segment
Kids

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
5
Sizes available
Unspecified, 40g, 85g, 100g
Pack configurations
1-pack ×4, 2-pack ×1
Singles vs multipacks
80% single / 20% multipack
Price range
฿32 – ฿221
Normalised price
฿79 / 100g
Promotion intensity
20% of listings · avg 1900% off

Observed units by size

40g · 1.0kUnspecified · 29885g · 47

Observed units by bundle type

Multipack · 1.0kSingle · 345

Observed units by seller type

Unclassified · 1.4k

Mapped marketplace listings

5 SKUs · listings are execution, not separate propositions