7 marketplace pack images
Kids Kids Strawberry
Colgate · Colgate-Palmolive · Kids
A triple-territory, conventional gel for child users, led by kids care and substantiated by fluoride protection. 8 mapped marketplace listings, 28k observed units.
Mapped listings
8
Marketplace SKUs for this proposition
Observed Lazada units
28k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿86
฿63 per 100g/ml
Rating
4.96
4,019 reviews across listings
Benefit architecture
- Primary territory
- Kids Care
- Secondary territories
- Cavity Protection, Unclassified
- Core benefit language
- Fluoride cavity protection in child-friendly strawberry gel
- All benefits
- Kids Care + Cavity Protection + Unclassified
- Breadth
- Triple (3)
- Functional territory
- Kids / Cavity
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Active Fluoride 1000ppm
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Child
- Age band
- Children
- Format
- Gel
- Flavour / sensory
- Strawberry
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Kids
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 8
- Sizes available
- Unspecified, 40g
- Pack configurations
- 1-pack ×4, 6-pack ×3, 2-pack ×1
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- ฿23 – ฿138
- Normalised price
- ฿63 / 100g
- Promotion intensity
- 38% of listings · avg 1233% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
8 SKUs · listings are execution, not separate propositions
