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Colgate Maximum Cavity Protection Clear Cool Stripes

4 marketplace pack images

🇹🇭 ThailandGeneralistTH-TP-040

Maximum Cavity Protection Clear Cool Stripes

Colgate · Colgate-Palmolive · Maximum Cavity Protection

A dual-territory, conventional paste for adult users, led by cavity protection and substantiated by mineral / repair, whitening / stain control, fluoride protection. 4 mapped marketplace listings, 18k observed units.

Cavity ProtectionUnclassified

Mapped listings

4

Marketplace SKUs for this proposition

Observed Lazada units

18k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

฿131

฿77 per 100g/ml

Rating

4.96

4,048 reviews across listings

Benefit architecture

Primary territory
Cavity Protection
Secondary territories
Enamel Protection / Repair, Fresh Breath
Core benefit language
Active fluoride + mineral-derived silica for cavity protection and stronger teeth
All benefits
Cavity Protection + Unclassified
Breadth
Dual (2)
Functional territory
Cavity Protection / Freshness
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Active fluoridemineral-derived Hydrated Silica

Analytical ingredient families

Mineral / RepairWhitening / Stain ControlFluoride Protection
Stated actives
Active fluoride; mineral-derived Hydrated Silica
Detail status
Functional actives/technology captured; full INCI not yet captured
Ingredient source

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Cool Fresh
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Core Thailand – Official Validated
Haleon sub-segment
Regular

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
4
Sizes available
140g, 150g
Pack configurations
1-pack ×3, 3-pack ×1
Singles vs multipacks
75% single / 25% multipack
Price range
฿99 – ฿145
Normalised price
฿77 / 100g
Promotion intensity
25% of listings · avg 1800% off

Observed units by size

150g · 15k140g · 3.1k

Observed units by bundle type

Multipack · 9.5kSingle · 8.4k

Observed units by seller type

Unclassified · 18k

Mapped marketplace listings

4 SKUs · listings are execution, not separate propositions