7 marketplace pack images
Salt Salt Charcoal
Colgate · Colgate-Palmolive · Salt
A multi (4+)-territory, hybrid paste for adult users, led by gum health and substantiated by charcoal / adsorptive, botanical / natural, fluoride protection. 8 mapped marketplace listings, 9.9k observed units.
Mapped listings
8
Marketplace SKUs for this proposition
Observed Lazada units
9.9k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿108
฿38 per 100g/ml
Rating
4.97
2,749 reviews across listings
Benefit architecture
- Primary territory
- Gum Health
- Secondary territories
- Fresh Breath, Deep Cleaning, Cavity Protection, Plaque Control
- Core benefit language
- Salt + charcoal deep-clean proposition for gum and oral health
- All benefits
- Plaque Control + Deep Cleaning + Unclassified + Fresh Breath + Cavity Protection + Gum Health
- Breadth
- Multi (4+) (6)
- Functional territory
- Natural / Gum / Deep Clean
- Need type
- Preventive + Natural-led
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Salt; Charcoal; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Charcoal / Mint
- Natural vs conventional
- Hybrid
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 8
- Sizes available
- 150g, Unspecified
- Pack configurations
- 2-pack ×5, 1-pack ×3
- Singles vs multipacks
- 38% single / 63% multipack
- Price range
- ฿69 – ฿115
- Normalised price
- ฿38 / 100g
- Promotion intensity
- 13% of listings · avg 2100% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
8 SKUs · listings are execution, not separate propositions
![[มี 2 แพ็คให้เลือก] ยาสีฟัน คอลเกต เกลือ ถ่านชาร์โคล 150 กรัม Colgate Salt Charcoal Toothpaste 150g](https://th-live-01.slatic.net/p/ac50642df237b41cf79989fd4bd44e26.jpg)
![Colgate Salt Charcoal Toothpaste [150g x 2pcs] คอลเกต ยาสีฟันสูตรเกลือผสมถ่านชาร์โคล](https://sg-test-11.slatic.net/p/1cb0fab07e338022d55627c44fad6571.jpg)
