16 marketplace pack images
Whitening Advanced Whitening Mint
Colgate · Colgate-Palmolive · Whitening
A triple-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection. 16 mapped marketplace listings, 15k observed units.
Mapped listings
16
Marketplace SKUs for this proposition
Observed Lazada units
15k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿80
฿55 per 100g/ml
Rating
4.97
3,827 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Enamel Protection / Repair, Cavity Protection
- Core benefit language
- Natural whitening in 14 days through micro-cleansing crystals
- All benefits
- Whitening + Enamel Protection / Repair + Cavity Protection
- Breadth
- Triple (3)
- Functional territory
- Whitening / Everyday
- Need type
- Preventive + Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Micro Cleansing Crystals; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 16
- Sizes available
- 135g, Unspecified, 2g, 100g
- Pack configurations
- 1-pack ×12, 2-pack ×3, 4-pack ×1
- Singles vs multipacks
- 75% single / 25% multipack
- Price range
- ฿50 – ฿259
- Normalised price
- ฿55 / 100g
- Promotion intensity
- 6% of listings · avg 1600% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
16 SKUs · listings are execution, not separate propositions
![[มี 2 แพ็คให้เลือก] Colgate คอลเกต แอดวานส์ ไวท์เทนนิ่ง 135 กรัม Colgate Advance Whitening Toothpaste 135 g](https://down-th.img.susercontent.com/file/th-11134201-7rash-mar7ltw0zqts7c)
