Product Intelligence
The product lens · Category innovation intelligence

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🇹🇭 ThailandGeneralistTH-TP-034

Max White Max White Crystal Mint

Colgate · Colgate-Palmolive · Max White

A multi (4+)-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection. No marketplace listings mapped yet.

WhiteningFresh BreathSensory ExperienceCavity Protection

Mapped listings

0

Marketplace SKUs for this proposition

Observed Lazada units

0

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

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No normalised price available

Rating

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0 reviews across listings

Benefit architecture

Primary territory
Whitening
Secondary territories
Fresh Breath, Sensory Experience, Cavity Protection
Core benefit language
Whitening plus ultra-cooling freshness
All benefits
Whitening + Fresh Breath + Sensory Experience + Cavity Protection
Breadth
Multi (4+) (4)
Functional territory
Whitening / Freshness
Need type
Cosmetic + Sensory

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

White CrystalsUltra Freeze technologyfluoride

Analytical ingredient families

Fluoride Protection
Stated actives
White Crystals; Ultra Freeze technology; fluoride
Detail status
Functional actives/technology captured; full INCI not yet captured
Ingredient source

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Crystal Mint
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Core Thailand – Official Validated
Haleon sub-segment
Whitening

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

No marketplace listings are mapped to this proposition yet.

Mapped marketplace listings

0 SKUs · listings are execution, not separate propositions

No listings mapped.