1 marketplace pack image
Max Fresh Max Fresh Peppermint Ice
Colgate · Colgate-Palmolive · Max Fresh
A triple-territory, conventional gel for adult users, led by fresh breath and substantiated by freshness / cooling, fluoride protection. 1 mapped marketplace listings, 4.3k observed units.
Mapped listings
1
Marketplace SKUs for this proposition
Observed Lazada units
4.3k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿115
฿37 per 100g/ml
Rating
4.98
1,588 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Sensory Experience, Cavity Protection
- Core benefit language
- 10X longer cooling freshness with cooling crystals
- All benefits
- Fresh Breath + Sensory Experience + Cavity Protection
- Breadth
- Triple (3)
- Functional territory
- Freshness / Cooling
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Ultra Freeze technology; Cooling Crystals; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Gel
- Flavour / sensory
- Peppermint Ice
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 1
- Sizes available
- 155g
- Pack configurations
- 2-pack ×1
- Singles vs multipacks
- 0% single / 100% multipack
- Price range
- ฿115 – ฿115
- Normalised price
- ฿37 / 100g
- Promotion intensity
- 0% of listings
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
1 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Toothpaste Max Fresh Peppermint Ice 155 G. Pack 2Lazada | 155g | 2 | Multipack | ฿115 | ฿37 | — | 4.976070528967254 | 4.3k | Big C | Unclassified |