11 marketplace pack images
Optic White Optic White Exfoliating Mineral
Colgate · Colgate-Palmolive · Optic White
A triple-territory, conventional paste for adult users, led by whitening and substantiated by whitening / stain control, fluoride protection. 11 mapped marketplace listings, 22k observed units.
Mapped listings
11
Marketplace SKUs for this proposition
Observed Lazada units
22k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿145
฿130 per 100g/ml
Rating
4.97
4,122 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Enamel Protection / Repair, Cavity Protection
- Core benefit language
- 7-day natural whitening through micro-polishing crystals
- All benefits
- Whitening + Enamel Protection / Repair + Cavity Protection
- Breadth
- Triple (3)
- Functional territory
- Whitening / Mineral
- Need type
- Preventive + Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Micro Polishing Crystals / high-clean silica; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 11
- Sizes available
- 100g, 46g
- Pack configurations
- 1-pack ×8, 2-pack ×1, 6-pack ×1, 4-pack ×1
- Singles vs multipacks
- 73% single / 27% multipack
- Price range
- ฿30 – ฿629
- Normalised price
- ฿130 / 100g
- Promotion intensity
- 36% of listings · avg 3050% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
11 SKUs · listings are execution, not separate propositions
![[มี 4 แพ็คให้เลือก] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เอ็กซ์โฟลิเอตติ้ง มิเนรัล 100 กรัม Colgate Optic White Exfoliating Mineral Toothpaste 100g](https://th-live-01.slatic.net/p/14be942a566a5ab2e3939b9eec14b32f.jpg)
![[มี 4 แพ็คให้เลือก] ยาสีฟันคอลเกต อ๊อพติค ไวท์ เอ็กซ์โฟลิเอตติ้ง มิเนรัล 100 กรัม Colgate Optic White Exfoliating Mineral 100g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/8ad68a7fc18e4da3aeaea52a5c508428~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[For PRP] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เอ็กซ์โฟลิเอตติ้ง มิเนอรัล 100 กรัม รวม 2 หลอด Colgate Optic White Exfoliating Mineral Toothpaste 100g x2](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/955a8f33259e41d58b78e414198c5a0d~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[นาทีทอง] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เอ็กซ์โฟลิเอตติ้ง มิเนอรัล 100 กรัม Colgate Optic White Exfoliating Mineral Toothpaste 100g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/38eefa3a53b949e59808fa3dd07bf94a~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
