8 marketplace pack images
Optic White Optic White Enzyme Plus Mineral
Colgate · Colgate-Palmolive · Optic White
A dual-territory, hybrid paste for adult users, led by whitening and substantiated by mineral / repair, enzyme / saliva system, botanical / natural. 9 mapped marketplace listings, 3.7k observed units.
Mapped listings
9
Marketplace SKUs for this proposition
Observed Lazada units
3.7k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿160
฿181 per 100g/ml
Rating
4.94
930 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Enamel Protection / Repair, Sensory Experience
- Core benefit language
- Natural enzyme + mineral whitening with stain prevention
- All benefits
- Whitening + Enamel Protection / Repair
- Breadth
- Dual (2)
- Functional territory
- Whitening / Enzyme + Mineral
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Natural enzyme; mineral system
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Peach
- Natural vs conventional
- Hybrid
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 9
- Sizes available
- 80g, 100g
- Pack configurations
- 1-pack ×7, 3-pack ×1, 2-pack ×1
- Singles vs multipacks
- 78% single / 22% multipack
- Price range
- ฿133 – ฿329
- Normalised price
- ฿181 / 100g
- Promotion intensity
- 56% of listings · avg 1720% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
9 SKUs · listings are execution, not separate propositions
![[มี 3 แพ็คให้เลือก] ยาสีฟัน คอลเกต อ๊อพติค ไวท์เอนไซม์ พลัส มิเนอรัล 80 กรัม Colgate Optic White Enzyme Plus Mineral 80g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/6067225c9e114d328713366dac0a921e~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[มี 3 แพ็คให้เลือก] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เอนไซม์ พลัส มิเนอรัล 80 กรัม Colgate Optic White Enzyme Plus Mineral Toothpaste 80g](https://th-live-01.slatic.net/p/059d8dd006abbad8bd34ee2b6be4979a.jpg)
