13 marketplace pack images
Optic White Optic White Vitamin C
Colgate · Colgate-Palmolive · Optic White
A single-territory, hybrid paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 13 mapped marketplace listings, 5.8k observed units.
Mapped listings
13
Marketplace SKUs for this proposition
Observed Lazada units
5.8k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿275
฿286 per 100g/ml
Rating
4.9
726 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening
- Core benefit language
- Removes years of stubborn surface stains in 7 days
- All benefits
- Whitening
- Breadth
- Single (1)
- Functional territory
- Whitening / Stain Removal
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Vitamin C positioning; whitening abrasives
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Hybrid
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 13
- Sizes available
- 80g, Unspecified
- Pack configurations
- 1-pack ×13
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿137 – ฿967
- Normalised price
- ฿286 / 100g
- Promotion intensity
- 46% of listings · avg 4183% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
13 SKUs · listings are execution, not separate propositions
![[3 แถม 2] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ วิตามิน ซี 80ก. Colgate Optic White Vitamin C Toothpaste 80g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/1836168f69744b88967de93f74404498~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[Lucky Fan] เซตยาสีฟันและแปรงสีฟัน คอลเกต อ๊อพติค ไวท์ วิตามิน ซี Colgate Optic White Vitamin C Toothpaste & Toothbrush Set](https://th-live.slatic.net/p/743d41734e89ead101ba67b320b513ce.jpg)
![[9 แถม 3] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ วิตามิน ซี 80ก. Colgate Optic White Vitamin C Toothpaste 80g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/4b68edde7465463da7b1f580fcb62604~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[KOL] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ วิตามิน ซี 80ก. Colgate Optic White Vitamin C Toothpaste 80g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/6d0ed6364f9647e29e8fa60454334750~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[Lucky Fan] เซตยาสีฟันและแปรงสีฟัน คอลเกต อ๊อพติค ไวท์ วิตามิน ซี Colgate Optic White Vitamin C Toothpaste & Toothbrush](https://down-th.img.susercontent.com/file/th-11134207-81ztf-ms5s7p40whdsbc)