5 marketplace pack images
Optic White O2 Optic White O2 Aromatic Menthol
Colgate · Colgate-Palmolive · Optic White O2
A triple-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 5 mapped marketplace listings, 3.9k observed units.
Mapped listings
5
Marketplace SKUs for this proposition
Observed Lazada units
3.9k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿199
฿234 per 100g/ml
Rating
4.98
984 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Cavity Protection, Sensory Experience
- Core benefit language
- 3-day whitening with active oxygen and aromatic menthol
- All benefits
- Whitening + Enamel Protection / Repair + Cavity Protection
- Breadth
- Triple (3)
- Functional territory
- Whitening / Active Oxygen
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Active Oxygen technology
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Aromatic Menthol
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 5
- Sizes available
- 85g, 35g
- Pack configurations
- 1-pack ×5
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿80 – ฿348
- Normalised price
- ฿234 / 100g
- Promotion intensity
- 20% of listings · avg 4200% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
5 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | Colgate Toothpaste Optic White O2 Aromatic Menthol 85 G.Lazada | 85g | 1 | Single | ฿159 | ฿187 | — | 4.996233521657251 | 2.2k | Watsons | Unclassified |
 | Colgate Optic White O2 Toothpaste คอลเกต ยาสีฟัน 85g (Aromatic Menthol/Peach Osmanthus)Lazada | 85g | 1 | Single | ฿199 | ฿234 | — | 4.95945945945946 | 848 | Konvy | Unclassified |
 | Colgate Toothpaste Optic White O2 Aromatic Menthol 85 G.Lazada | 85g | 1 | Single | ฿199 | ฿234 | — | 5 | 442 | Boots | Unclassified |
 | Colgate Optic White O2 Aroma Menthol 35g Colgate Whitening Toothpaste, Menthol Scent.Lazada | 35g | 1 | Single | ฿80 | ฿229 | — | 4.9655172413793105 | 300 | Fascino | Unclassified |
| [มี 2 แพ็กให้เลือก] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ โอทู อะโรมาติค 35 กรัม Colgate Toothpaste Optic White O2 Aromatic 35gTikTok Shop | 35g | 1 | Single | ฿348 | ฿993 | 4200% | 5 | 127 | Colgate Thailand | Unclassified |