10 marketplace pack images
Total Total Deep Clean
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by complete care and substantiated by gum / antibacterial. 10 mapped marketplace listings, 6.1k observed units.
Mapped listings
10
Marketplace SKUs for this proposition
Observed Lazada units
6.1k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿272
฿90 per 100g/ml
Rating
4.96
1,053 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Deep Cleaning, Whitening, Plaque Control, Gum Health
- Core benefit language
- Deep cleaning of hard-to-reach areas with stain-shield technology
- All benefits
- Deep Cleaning + Whitening + Plaque Control + Complete Care
- Breadth
- Multi (4+) (4)
- Functional territory
- Complete Care / Deep Clean
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Fine cleaning particles; Stain Shield; Total antibacterial platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 10
- Sizes available
- 150g, 80g, Unspecified
- Pack configurations
- 1-pack ×5, 4-pack ×3, 6-pack ×1, 3-pack ×1
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- ฿43 – ฿809
- Normalised price
- ฿90 / 100g
- Promotion intensity
- 40% of listings · avg 3875% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
10 SKUs · listings are execution, not separate propositions
![[มี 4 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล ดีพ คลีน 150 กรัม Colgate Total Deep Clean Toothpaste 150g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/6ec3ade8d08c43708d4ab277bdec201f~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[นาทีทอง] ยาสีฟัน คอลเกต โททอล ดีพ คลีน 150 กรัม 4 หลอด Colgate Total Deep Clean Toothpaste 150g x4](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/4dcb1d9d00dd4f1282c01b409a4f878a~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[For PRP] ยาสีฟัน คอลเกต โททอล ดีพ คลีน 150 กรัม รวม 4 หลอด Colgate Total Deep Clean 150g x4](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/097da799b82d431e860cf1d14b92547f~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[มี 3 แพ็กให้เลือก] ยาสีฟัน คอลเกต โททอล ดีพ คลีน 150 กรัม Colgate Total Deep Clean 150g](https://down-th.img.susercontent.com/file/th-11134207-81ztl-mgm6mv4i2cy342)