9 marketplace pack images
Total Total Whitening
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by complete care and substantiated by gum / antibacterial. 9 mapped marketplace listings, 3.5k observed units.
Mapped listings
9
Marketplace SKUs for this proposition
Observed Lazada units
3.5k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿334
฿104 per 100g/ml
Rating
4.91
566 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Whitening, Plaque Control, Gum Health, Enamel Protection / Repair, Sensitivity Relief, Plaque Control, Fresh Breath
- Core benefit language
- Complete antibacterial protection with natural whitening
- All benefits
- Whitening + Cavity Protection + Plaque Control + Gum Health + Enamel Protection / Repair + Sensitivity Relief + Fresh Breath
- Breadth
- Multi (4+) (7)
- Functional territory
- Complete Care / Whitening
- Need type
- Preventive + Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Colgate Total antibacterial platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 9
- Sizes available
- 150g, Unspecified
- Pack configurations
- 4-pack ×3, 2-pack ×3, 1-pack ×2, 6-pack ×1
- Singles vs multipacks
- 22% single / 78% multipack
- Price range
- ฿209 – ฿809
- Normalised price
- ฿104 / 100g
- Promotion intensity
- 44% of listings · avg 3725% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
9 SKUs · listings are execution, not separate propositions
![[มี 4 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล ไวท์เทนนิ่ง 150 กรัม Colgate Total Whitening Toothpaste 150g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/c83fce1cfe9842d3aa3e70b5e4cad8ef~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[For PRP] ยาสีฟัน คอลเกต โททอล ไวท์เทนนิ่ง 150 กรัม 4 หลอด Colgate Total Whitening Toothpaste 150g x4](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/c18660b574ee4321b62a9b012f38b75c~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[นาทีทอง] ยาสีฟัน คอลเกต โททอล ไวท์เทนนิ่ง 150 กรัม 4 หลอด Colgate Total Whitening Toothpaste 150g x4](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/b9ec3fbbe45d4825971bb3bc6a28542c~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[มี 3 แพ็กให้เลือก] ยาสีฟัน คอลเกต โททอล ไวท์เทนนิ่ง 150 กรัม Colgate Total Whitening 150g](https://down-th.img.susercontent.com/file/th-11134201-7ras8-mar7mvxv9qyn28)
