3 marketplace pack images
Total Total Enamel Strength
Colgate · Colgate-Palmolive · Total
A triple-territory, conventional paste for adult users, led by enamel protection / repair and substantiated by gum / antibacterial. 3 mapped marketplace listings, 435 observed units.
Mapped listings
3
Marketplace SKUs for this proposition
Observed Lazada units
435
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿119
฿79 per 100g/ml
Rating
4.98
161 reviews across listings
Benefit architecture
- Primary territory
- Enamel Protection / Repair
- Secondary territories
- Cavity Protection, Complete Care
- Core benefit language
- Helps protect enamel from dietary acid erosion
- All benefits
- Enamel Protection / Repair + Cavity Protection + Plaque Control
- Breadth
- Triple (3)
- Functional territory
- Complete Care / Enamel
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Colgate Total antibacterial platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 3
- Sizes available
- 150g
- Pack configurations
- 1-pack ×3
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿113 – ฿419
- Normalised price
- ฿79 / 100g
- Promotion intensity
- 0% of listings
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
3 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | ยาสีฟัน คอลเกต โททอล เอนนาเมล สเตรนท์ 150 กรัม Colgate Total Enamel Strength Toothpaste 150gLazada | 150g | 1 | Single | ฿419 | ฿279 | — | 4.986486486486487 | 399 | Colgate - Palmolive | Unclassified |
| Colgate Toothpaste Total Enamel Strength 150g ยาสีฟันคอลเกต โททอล เอนนาเมล สเตรนท์Lazada | 150g | 1 | Single | ฿113 | ฿75 | — | 4.833333333333333 | 29 | Konvy | Unclassified |
 | Colgate Toothpaste Total Enamel Strength 150 G.Lazada | 150g | 1 | Single | ฿119 | ฿79 | — | 5 | 7 | Watsons | Unclassified |