6 marketplace pack images
Total Total Sensitivity + Gum Health
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by sensitivity relief and substantiated by gum / antibacterial. 6 mapped marketplace listings, 3.6k observed units.
Mapped listings
6
Marketplace SKUs for this proposition
Observed Lazada units
3.6k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿106
฿120 per 100g/ml
Rating
4.95
1,175 reviews across listings
Benefit architecture
- Primary territory
- Sensitivity Relief
- Secondary territories
- Gum Health, Cavity Protection, Fresh Breath, Plaque Control
- Core benefit language
- Dual sensitivity and gum-health protection
- All benefits
- Sensitivity Relief + Gum Health + Cavity Protection + Fresh Breath + Plaque Control
- Breadth
- Multi (4+) (5)
- Functional territory
- Complete Care / Sensitivity / Gum
- Need type
- Therapeutic + Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Colgate Total antibacterial platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Gums
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 6
- Sizes available
- 150g, 25g, 80g
- Pack configurations
- 1-pack ×6
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ฿29 – ฿419
- Normalised price
- ฿120 / 100g
- Promotion intensity
- 17% of listings · avg 1900% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
6 SKUs · listings are execution, not separate propositions
![[มี 4 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล เซนซิทีวิตี้ + กัม เฮลต์ Colgate Total Sensitivity + Gum Health Toothpaste 150g](https://th-live-01.slatic.net/p/1b4caa5d675497c31c8223d26a5bfda9.jpg)
![[มี 3 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล เซนซิทีวิตี้ + กัม เฮลต์ 150 กรัม Colgate Total Sensitivity + Gum Health 150g](https://down-th.img.susercontent.com/file/th-11134201-7rasj-mar7jg1mm7p084)