
2 marketplace pack images
Sensitive Pro-Relief Complete Protection
Colgate · Colgate-Palmolive · Sensitive Pro-Relief
A single-territory, unclassified paste for adult users, led by sensitivity relief and substantiated by unclassified / evidence gap. 2 mapped marketplace listings, 7 observed units.
Mapped listings
2
Marketplace SKUs for this proposition
Observed Lazada units
7
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp203,625
Rp353,356 per 100g/ml
Rating
5
2 reviews across listings
Benefit architecture
- Primary territory
- Sensitivity Relief
- Core benefit language
- Sensitivity relief + complete protection
- All benefits
- Sensitivity Relief
- Breadth
- Single (1)
- Need type
- Unclassified
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
Product attributes
- Life stage
- Adult
- Format
- Paste
- Natural vs conventional
- Unclassified
- Specialist / generalist
- Unclassified
- Market status
- Imported / Marketplace Observed
- Haleon sub-segment
- Unclassified
- Pack sizes observed
- 110g
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 2
- Sizes available
- 110g, 30g
- Pack configurations
- 1-pack ×2
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- Rp138,800 – Rp268,450
- Normalised price
- Rp353,356 / 100g
- Promotion intensity
- 100% of listings · avg 31% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
2 SKUs · listings are execution, not separate propositions
