8 marketplace pack images
Total Active Prevention Pro Clean Mint
Colgate · Colgate-Palmolive · Total Active Prevention
A single-territory, unclassified paste for adult users, led by complete care and substantiated by unclassified / evidence gap. 8 mapped marketplace listings, 61 observed units.
Mapped listings
8
Marketplace SKUs for this proposition
Observed Lazada units
61
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp96,675
Rp33,244 per 100g/ml
Rating
4.71
14 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Core benefit language
- Current Total clean-mint proposition
- All benefits
- Complete Care
- Breadth
- Single (1)
- Need type
- Unclassified
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
Product attributes
- Life stage
- Adult
- Format
- Paste
- Flavour / sensory
- Clean Mint
- Natural vs conventional
- Unclassified
- Specialist / generalist
- Unclassified
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Unclassified
- Pack sizes observed
- 150g
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 8
- Sizes available
- 150g, Unspecified, 100g
- Pack configurations
- 1-pack ×4, 3-pack ×4
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- Rp49,000 – Rp149,600
- Normalised price
- Rp33,244 / 100g
- Promotion intensity
- 13% of listings · avg 8% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
8 SKUs · listings are execution, not separate propositions
