5 marketplace pack images
Optic White Vitamin C
Colgate · Colgate-Palmolive · Optic White
A single-territory, unclassified paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 5 mapped marketplace listings, 0 observed units.
Mapped listings
5
Marketplace SKUs for this proposition
Observed Lazada units
0
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp110,700
Rp69,188 per 100g/ml
Rating
4.95
0 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Core benefit language
- Vitamin C whitening
- All benefits
- Whitening
- Breadth
- Single (1)
- Need type
- Unclassified
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
Product attributes
- Life stage
- Adult
- Format
- Paste
- Natural vs conventional
- Unclassified
- Specialist / generalist
- Unclassified
- Market status
- Marketplace Observed / Regional Official
- Haleon sub-segment
- Unclassified
- Pack sizes observed
- 80g
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 5
- Sizes available
- 80g
- Pack configurations
- 1-pack ×2, 2-pack ×2, 3-pack ×1
- Singles vs multipacks
- 40% single / 60% multipack
- Price range
- Rp55,000 – Rp159,200
- Normalised price
- Rp69,188 / 100g
- Promotion intensity
- 20% of listings · avg 24% off
Mapped marketplace listings
5 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Optic White Vitamin C Pasta Gigi 80gTokopedia | 80g | 1 | Single | Rp56,000 | Rp70,000 | — | 0 | — | Neon Blitz Warehouse | Power Merchant |
 | Colgate Optic White Vitamin C Whitening Toothpaste 80g Twinpack Isi 2Lazada | 80g | 2 | Multipack (same) | Rp130,500 | Rp81,563 | 24% | 5 | — | Colgate Palmolive Official Store | Brand / official store |
 | Colgate Optic White Pasta Gigi Vitamin C 80g BaruShopee | 80g | 1 | Single | Rp55,000 | Rp68,750 | — | 4.9 | — | — | Marketplace seller |
 | Colgate Optic White Vitamin C Pasta Gigi 80gr - Whitening Toothpaste x3Shopee | 80g | 3 | Multipack (same) | Rp159,200 | Rp66,333 | — | 4.9 | — | — | Marketplace seller |
 | Colgate Optic White Vitamin C Pasta Gigi 80gr - Whitening Toothpaste x2Shopee | 80g | 2 | Multipack (same) | Rp110,700 | Rp69,188 | — | 5 | — | — | Marketplace seller |