9 marketplace pack images
Total Active Prevention Deep Clean
Colgate · Colgate-Palmolive · Total Active Prevention
A single-territory, unclassified paste for adult users, led by complete care and substantiated by unclassified / evidence gap. 9 mapped marketplace listings, 800 observed units.
Mapped listings
9
Marketplace SKUs for this proposition
Observed Lazada units
800
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp57,000
Rp38,000 per 100g/ml
Rating
4.93
180 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Core benefit language
- Deep-clean Total proposition
- All benefits
- Complete Care
- Breadth
- Single (1)
- Need type
- Unclassified
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
Product attributes
- Life stage
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Unclassified
- Specialist / generalist
- Unclassified
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Unclassified
- Pack sizes observed
- 150g
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 9
- Sizes available
- 150g
- Pack configurations
- 1-pack ×9
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- Rp42,000 – Rp148,000
- Normalised price
- Rp38,000 / 100g
- Promotion intensity
- 44% of listings · avg 30% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
9 SKUs · listings are execution, not separate propositions
