28 marketplace pack images
Optic White Mint Plus Mineral
Colgate · Optic White
A single-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 28 mapped marketplace listings, 29k observed units.
Mapped listings
28
Marketplace SKUs for this proposition
Observed Lazada units
29k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp52,450
Rp52,450 per 100g/ml
Rating
4.97
9,131 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Core benefit language
- Whitening / mineral positioning
- All benefits
- Whitening
- Breadth
- Single (1)
- Functional territory
- Whitening
- Need type
- Sensory / Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Detail status
- Ingredient detail not captured from marketplace title
Product attributes
- Life stage
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Imported / marketplace observed in Indonesia
- Haleon sub-segment
- Unclassified
- Brand home market
- Imported brand / marketplace
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 28
- Sizes available
- 100g, Unspecified
- Pack configurations
- 1-pack ×26, 2-pack ×1, 3-pack ×1
- Singles vs multipacks
- 93% single / 7% multipack
- Price range
- Rp35,600 – Rp173,250
- Normalised price
- Rp52,450 / 100g
- Promotion intensity
- 29% of listings · avg 20% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
28 SKUs · listings are execution, not separate propositions
