37 marketplace pack images
Maximum Cavity Protection Great Regular Flavor
Colgate · Colgate-Palmolive · Maximum Cavity Protection
A triple-territory, conventional paste for adult / family users, led by cavity protection and substantiated by fluoride protection. 37 mapped marketplace listings, 13k observed units.
Mapped listings
37
Marketplace SKUs for this proposition
Observed Lazada units
13k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp21,200
Rp11,111 per 100g/ml
Rating
4.91
3,280 reviews across listings
Benefit architecture
- Primary territory
- Cavity Protection
- Secondary territories
- Enamel Protection / Repair, Deep Cleaning
- Core benefit language
- Core cavity-protection proposition in regular flavour
- All benefits
- Cavity Protection + Enamel Protection / Repair + Deep Cleaning
- Breadth
- Triple (3)
- Functional territory
- Cavity + Enamel Protection
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Fluoride platform; exact actives pending
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Great Regular Flavor
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Pack sizes observed
- 180g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 37
- Sizes available
- 180g, Unspecified
- Pack configurations
- 1-pack ×32, 2-pack ×3, 4-pack ×2
- Singles vs multipacks
- 86% single / 14% multipack
- Price range
- Rp15,450 – Rp161,000
- Normalised price
- Rp11,111 / 100g
- Promotion intensity
- 11% of listings · avg 16% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
37 SKUs · listings are execution, not separate propositions
