15 marketplace pack images
Optic White Sparkling White
Colgate · Colgate-Palmolive · Optic White
A dual-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 16 mapped marketplace listings, 720 observed units.
Mapped listings
16
Marketplace SKUs for this proposition
Observed Lazada units
720
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp57,719
Rp47,700 per 100g/ml
Rating
4.93
203 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Cavity Protection, Whitening
- Core benefit language
- Dedicated sparkling-white / polishing proposition
- All benefits
- Whitening + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Whitening + Polish
- Need type
- Cosmetic + Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Optic White whitening platform; exact current actives pending
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 16
- Sizes available
- 100g, Unspecified
- Pack configurations
- 1-pack ×14, 3-pack ×2
- Singles vs multipacks
- 88% single / 13% multipack
- Price range
- Rp31,900 – Rp135,400
- Normalised price
- Rp47,700 / 100g
- Promotion intensity
- 38% of listings · avg 25% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
16 SKUs · listings are execution, not separate propositions
