11 marketplace pack images
Optic White O2 Peach Osmanthus
Colgate · Colgate-Palmolive · Optic White O2
A triple-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 11 mapped marketplace listings, 13k observed units.
Mapped listings
11
Marketplace SKUs for this proposition
Observed Lazada units
13k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp85,995
Rp97,647 per 100g/ml
Rating
4.9
2,439 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Fresh Breath, Sensory Experience
- Core benefit language
- Active-oxygen whitening with premium floral-fruit sensory proposition
- All benefits
- Whitening + Fresh Breath + Sensory Experience
- Breadth
- Triple (3)
- Functional territory
- Advanced Whitening + Sensory
- Need type
- Cosmetic + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Active Oxygen bubble technology
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Peach Osmanthus
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 11
- Sizes available
- 85g
- Pack configurations
- 1-pack ×10, 2-pack ×1
- Singles vs multipacks
- 91% single / 9% multipack
- Price range
- Rp76,525 – Rp153,077
- Normalised price
- Rp97,647 / 100g
- Promotion intensity
- 55% of listings · avg 20% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
11 SKUs · listings are execution, not separate propositions
