32 marketplace pack images
Optic White Plus Shine / Exfoliating
Colgate · Colgate-Palmolive · Optic White
A single-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 32 mapped marketplace listings, 28k observed units.
Mapped listings
32
Marketplace SKUs for this proposition
Observed Lazada units
28k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp47,956
Rp42,417 per 100g/ml
Rating
4.97
9,446 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening
- Core benefit language
- Whitening plus polished shine in one week
- All benefits
- Whitening
- Breadth
- Single (1)
- Functional territory
- Whitening + Shine
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Optic White Plus Shine / exfoliating cleaning system
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Standard
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 32
- Sizes available
- 100g, Unspecified
- Pack configurations
- 1-pack ×26, 3-pack ×5, 2-pack ×1
- Singles vs multipacks
- 81% single / 19% multipack
- Price range
- Rp33,900 – Rp180,000
- Normalised price
- Rp42,417 / 100g
- Promotion intensity
- 28% of listings · avg 31% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
32 SKUs · listings are execution, not separate propositions
![[3 PCS] Colgate Optic White Exfoliating Mineral Toothpaste/Pasta Gigi 100 gr - Triple pack](https://sg-test-11.slatic.net/p/03c559232d801fb7f97eda968c83d646.jpg)
