
35 marketplace pack images
Advanced White Advanced White
Colgate · Colgate-Palmolive · Advanced White
A multi (4+)-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection. 36 mapped marketplace listings, 12k observed units.
Mapped listings
36
Marketplace SKUs for this proposition
Observed Lazada units
12k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp39,850
Rp24,047 per 100g/ml
Rating
4.97
2,448 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Plaque Control, Cavity Protection, Fresh Breath
- Core benefit language
- Daily surface-stain whitening in 14 days
- All benefits
- Whitening + Plaque Control + Cavity Protection + Fresh Breath
- Breadth
- Multi (4+) (4)
- Functional territory
- Whitening + Daily Protection
- Need type
- Cosmetic + Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Micro-cleaning crystals; Sodium Fluoride 1450ppm
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Fresh
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 160g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 36
- Sizes available
- 160g, 90g, Unspecified, 150g
- Pack configurations
- 1-pack ×32, 2-pack ×4
- Singles vs multipacks
- 89% single / 11% multipack
- Price range
- Rp19,399 – Rp99,000
- Normalised price
- Rp24,047 / 100g
- Promotion intensity
- 22% of listings · avg 22% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
36 SKUs · listings are execution, not separate propositions



























