38 marketplace pack images
Maximum Cavity Protection Fresh Cool Mint
Colgate · Colgate-Palmolive · Maximum Cavity Protection
A multi (4+)-territory, conventional paste for adult / family users, led by cavity protection and substantiated by fluoride protection. 39 mapped marketplace listings, 21k observed units.
Mapped listings
39
Marketplace SKUs for this proposition
Observed Lazada units
21k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp21,500
Rp11,106 per 100g/ml
Rating
4.98
5,455 reviews across listings
Benefit architecture
- Primary territory
- Cavity Protection
- Secondary territories
- Enamel Protection / Repair, Plaque Control, Plaque Control, Fresh Breath
- Core benefit language
- Fluoride cavity protection with enamel strengthening and cool mint freshness
- All benefits
- Cavity Protection + Enamel Protection / Repair + Plaque Control + Fresh Breath
- Breadth
- Multi (4+) (4)
- Functional territory
- Cavity + Enamel Protection
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Active calcium + fluoride; Sodium Fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Fresh Cool Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Pack sizes observed
- 180g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 39
- Sizes available
- 180g, 190g
- Pack configurations
- 1-pack ×32, 2-pack ×4, 4-pack ×2, 6-pack ×1
- Singles vs multipacks
- 82% single / 18% multipack
- Price range
- Rp16,400 – Rp123,800
- Normalised price
- Rp11,106 / 100g
- Promotion intensity
- 8% of listings · avg 26% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
39 SKUs · listings are execution, not separate propositions
