
34 marketplace pack images
Triple Action Original / Triple Action
Colgate · Colgate-Palmolive · Triple Action
A triple-territory, conventional paste for adult / family users, led by cavity protection and substantiated by whitening / stain control, fluoride protection. 34 mapped marketplace listings, 9.5k observed units.
Mapped listings
34
Marketplace SKUs for this proposition
Observed Lazada units
9.5k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp25,950
Rp13,889 per 100g/ml
Rating
4.92
2,647 reviews across listings
Benefit architecture
- Primary territory
- Cavity Protection
- Secondary territories
- Whitening, Fresh Breath
- Core benefit language
- Three everyday benefits: cavity protection, whiter teeth and fresh breath
- All benefits
- Cavity Protection + Whitening + Fresh Breath
- Breadth
- Triple (3)
- Functional territory
- Everyday Triple Protection
- Need type
- Preventive + Cosmetic + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Sodium Fluoride; whitening crystals / silica cleaning system
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Pack sizes observed
- 180g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 34
- Sizes available
- 180g, 200g
- Pack configurations
- 1-pack ×31, 4-pack ×2, 6-pack ×1
- Singles vs multipacks
- 91% single / 9% multipack
- Price range
- Rp19,936 – Rp219,000
- Normalised price
- Rp13,889 / 100g
- Promotion intensity
- 26% of listings · avg 14% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
34 SKUs · listings are execution, not separate propositions



























