9 marketplace pack images
Total Plaque Release Reviving Cool Mint
Colgate · Colgate-Palmolive · Total Plaque Release
A multi (4+)-territory, conventional paste for adult users, led by plaque control and substantiated by mineral / repair, gum / antibacterial. 9 mapped marketplace listings, 458 observed units.
Mapped listings
9
Marketplace SKUs for this proposition
Observed Lazada units
458
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp87,600
Rp92,211 per 100g/ml
Rating
4.98
131 reviews across listings
Benefit architecture
- Primary territory
- Plaque Control
- Secondary territories
- Gum Health, Fresh Breath, Deep Cleaning
- Core benefit language
- Plaque release with strong cooling freshness
- All benefits
- Plaque Control + Gum Health + Fresh Breath + Deep Cleaning
- Breadth
- Multi (4+) (4)
- Functional territory
- Plaque + Gumline Cleaning + Freshness
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Amino Foam; Zinc Mineral; micro-cleansing crystals
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Reviving Cool Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 9
- Sizes available
- 95g, 100g
- Pack configurations
- 1-pack ×9
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- Rp71,400 – Rp174,800
- Normalised price
- Rp92,211 / 100g
- Promotion intensity
- 56% of listings · avg 22% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
9 SKUs · listings are execution, not separate propositions
