6 marketplace pack images
Total Plaque Release Gentle Fragrant Mint
Colgate · Colgate-Palmolive · Total Plaque Release
A multi (4+)-territory, conventional paste for adult users, led by plaque control and substantiated by mineral / repair, gum / antibacterial. 6 mapped marketplace listings, 202 observed units.
Mapped listings
6
Marketplace SKUs for this proposition
Observed Lazada units
202
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp76,855
Rp80,900 per 100g/ml
Rating
4.94
64 reviews across listings
Benefit architecture
- Primary territory
- Plaque Control
- Secondary territories
- Gum Health, Fresh Breath, Deep Cleaning
- Core benefit language
- Gentle but intensive plaque removal along the gumline
- All benefits
- Plaque Control + Gum Health + Fresh Breath + Deep Cleaning
- Breadth
- Multi (4+) (4)
- Functional territory
- Plaque + Gumline Cleaning
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Amino Foam; Zinc Mineral; micro-cleansing crystals
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- 12+
- Format
- Paste
- Flavour / sensory
- Gentle Fragrant Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 6
- Sizes available
- 95g
- Pack configurations
- 1-pack ×6
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- Rp71,400 – Rp174,800
- Normalised price
- Rp80,900 / 100g
- Promotion intensity
- 83% of listings · avg 22% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
6 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Total Plaque Release Gentle Fragrant Mint 95g - Pasta GigiTokopedia | 95g | 1 | Single | Rp75,600 | Rp79,579 | 27% | 5 | 76 | Watsons Indonesia Official Store | Brand / official store |
 | Colgate Total Plaque Release Gentle Fragrant Mint 95gLazada | 95g | 1 | Single | Rp87,600 | Rp92,211 | 15% | 4.851851851851852 | 67 | Colgate Palmolive Official Store | Brand / official store |
 | Colgate Total Plaque Release Gentle Fragrant Mint 95g TwinpackLazada | 95g | 1 | Single | Rp174,800 | Rp184,000 | 15% | 5 | 36 | Colgate Palmolive Official Store | Brand / official store |
 | COLGATE PLAQUE STAR GUMS GENTLE FRAGRANT MINT 95G / PASTA GIGI / PERAWATAN MULUTTokopedia | 95g | 1 | Single | Rp78,110 | Rp82,221 | 25% | 5 | 23 | Apotik Century | Brand / official store |
 | Colgate Total Plaque Release Gentle Fragrant Mint 95g - Pasta GigiLazada | 95g | 1 | Single | Rp72,000 | Rp75,789 | 30% | 5 | — | Watsons | Marketplace seller |
 | Colgate Total Plaque Release Gentle Fragrant Mint 95g - Pasta GigiShopee | 95g | 1 | Single | Rp71,400 | Rp75,158 | — | 4.9 | — | — | Marketplace seller |