Total Sensitivity + Gum Health

Colgate · Colgate-Palmolive · Total

A multi (4+)-territory, conventional gel for adult users, led by sensitivity relief and substantiated by gum / antibacterial. 9 mapped marketplace listings, 937 observed units.

Sensitivity ReliefGum HealthPlaque ControlFresh BreathCavity ProtectionComplete Care

Mapped listings

Marketplace SKUs for this proposition

Observed Lazada units

937

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

Rp39,500

Rp29,485 per 100g/ml

Rating

196 reviews across listings

Benefit architecture

Primary territory: Sensitivity Relief
Secondary territories: Gum Health, Plaque Control, Plaque Control, Fresh Breath, Cavity Protection, Complete Care, Plaque Control
Core benefit language: Total whole-mouth prevention with stronger sensitivity and gum focus
All benefits: Sensitivity Relief + Gum Health + Plaque Control + Fresh Breath + Cavity Protection + Complete Care
Breadth: Multi (4+) (6)
Functional territory: Sensitivity + Gum + Whole-mouth
Need type: Therapeutic + Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Patented Active Prevention Plus / antibacterial Total platform

Analytical ingredient families

Gum / Antibacterial

Stated actives: Patented Active Prevention Plus / antibacterial Total platform
Detail status: Functional actives/technology captured; full INCI not yet captured

Ingredient source

Product attributes

Life stage: Adult
Age band: 12+
Format: Gel
Flavour / sensory: Standard
Natural vs conventional: Conventional
Specialist / generalist: Specialist
Market status: Current Indonesia Retail
Haleon sub-segment: Gums
Brand home market: USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings: 9
Sizes available: 150g, 110g, Unspecified
Pack configurations: 1-pack ×9
Singles vs multipacks: 100% single / 0% multipack
Price range: Rp34,900 – Rp92,600
Normalised price: Rp29,485 / 100g
Promotion intensity: 11% of listings · avg 25% off

Observed units by size

150g · 880110g · 47Unspecified · 10

Observed units by bundle type

Single · 937

Observed units by seller type

Brand / official store · 880Power Merchant · 57

Mapped marketplace listings

9 SKUs · listings are execution, not separate propositions

Listing	Size	Pack	Bundle	Price	Per 100g	Disc.	Rating	Observed units	Seller	Type
Colgate Total Sensitivity & Gum Health 150g Pasta Gigi Pencegah Gigi Berlubang, Menghilangkan Plak, Menjaga Kesehatan Gusi, Melindungi Lapisan Gigi, Menyamarkan Noda Gigi, Perawatan Gigi - Toothpaste Total Sensitivity & Gum 150gTokopedia	150g	1	Single	Rp49,914	Rp33,276	25%	5	880	Colgate Palmolive Indonesia	Brand / official store
Colgate Total Sensitivity & Gum Health 110g - Pasta Gigi SensitifTokopedia	110g	1	Single	Rp35,900	Rp32,636	—	5	47	ChiyoShopSby	Power Merchant
COLGATE Toothpaste Total Sensitivity & Gum Health Pasta Gigi Sensitif Anti BacterialTokopedia	—	1	Single	Rp92,600	—	—	5	10	hivi os	Power Merchant
Colgate Total Sensitivity & Gum Health 150grLazada	150g	1	Single	Rp39,000	Rp26,000	—	—	—	Login Mart	Marketplace seller
Colgate Total Sensitivity & Gum Health Pasta Gigi 150g - Odol Gigi Sensitif & Gusi 150 gramLazada	150g	1	Single	Rp39,500	Rp26,333	—	—	—	Jarva store	Marketplace seller
Colgate Total Sensitivity & Gum Health 150g Pasta Gigi Pencegah Gigi BerlubangShopee	150g	1	Single	Rp49,500	Rp33,000	—	5	—	—	Marketplace seller
Colgate Pasta Gigi Total Sensitivity & Gum 150gShopee	150g	1	Single	Rp38,500	Rp25,667	—	5	—	—	Marketplace seller
Colgate Total Pasta Gigi Sensitif Sensitivity & Gum 150grShopee	150g	1	Single	Rp49,100	Rp32,733	—	4.9	—	—	Marketplace seller
Colgate Total Sensitivity & Gum Health 150g - Pasta Gigi SensitifShopee	150g	1	Single	Rp34,900	Rp23,267	—	4.9	—	—	Marketplace seller