Other Colgate products
22 marketplace pack images
🇮🇩 IndonesiaGeneralistID-TP-040
Total Charcoal Deep Clean
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, hybrid paste for adult / family users, led by complete care and substantiated by sensitivity actives, charcoal / adsorptive, fluoride protection. 22 mapped marketplace listings, 3.5k observed units.
Complete CareDeep CleaningPlaque ControlSensitivity ReliefFresh BreathGum HealthEnamel Protection / RepairCavity Protection
Mapped listings
22
Marketplace SKUs for this proposition
Observed Lazada units
3.5k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp49,900
Rp32,200 per 100g/ml
Rating
4.86
1,125 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Deep Cleaning, Plaque Control, Sensitivity Relief, Fresh Breath, Gum Health, Plaque Control, Enamel Protection / Repair, Cavity Protection, Plaque Control
- Core benefit language
- Whole-mouth protection with charcoal deep-clean proposition
- All benefits
- Complete Care + Deep Cleaning + Plaque Control + Sensitivity Relief + Fresh Breath + Gum Health + Enamel Protection / Repair + Cavity Protection
- Breadth
- Multi (4+) (8)
- Functional territory
- Whole-mouth + Deep Cleaning
- Need type
- Preventive + Therapeutic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Bioactive stannous fluoridecharcoal/deep-clean cue
Analytical ingredient families
Sensitivity ActivesCharcoal / AdsorptiveFluoride Protection
- Stated actives
- Bioactive stannous fluoride; charcoal/deep-clean cue
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Charcoal
- Natural vs conventional
- Hybrid
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 110g, 150g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 22
- Sizes available
- 150g, 60g, Unspecified, 110g, 90g
- Pack configurations
- 1-pack ×20, 3-pack ×1, 2-pack ×1
- Singles vs multipacks
- 91% single / 9% multipack
- Price range
- Rp13,600 – Rp239,000
- Normalised price
- Rp32,200 / 100g
- Promotion intensity
- 32% of listings · avg 23% off
Observed units by size
150g · 1.9k110g · 1.2k60g · 33390g · 1
Observed units by bundle type
Multipack (same) · 2.2kSingle · 1.3k
Observed units by seller type
Brand / official store · 1.4kReseller · 1.2kPower Merchant · 727Marketplace seller · 112
Mapped marketplace listings
22 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | PROMO RAMADAN 2pcs - BELI 1 GRATIS 1 SASHA SIWAK / COLGATE Pasta Gigi Total 12 Charcoal Deep Clean 2x110gramLazada | 110g | 2 | Multipack (same) | Rp13,600 | Rp6,182 | 38% | 4.79 | 1.2k | Babyboss indonesia | Reseller |
 | Colgate Total Charcoal Deep Clean Toothpaste/Pasta Gigi 150 gr x 3Lazada | 150g | 3 | Multipack (same) | Rp129,300 | Rp28,733 | 24% | 4.928358208955224 | 1.0k | Colgate Palmolive Official Store | Brand / official store |
 | Colgate Total Charcoal Deep Clean Toothpaste/Pasta Gigi 150 grLazada | 150g | 1 | Single | Rp48,300 | Rp32,200 | 15% | 4.892156862745098 | 407 | Colgate Palmolive Official Store | Brand / official store |
 | Colgate Pasta Gigi Total 12 Charcoal Deep Clean 60gTokopedia | 60g | 1 | Single | Rp22,000 | Rp36,667 | 24% | 5 | 333 | Guardian Official Store | Power Merchant |
 | COLGATE Total 12 Charcoal Deep Clean Pasta Gigi 150gTokopedia | 150g | 1 | Single | Rp38,888 | Rp25,925 | — | 5 | 189 | Arka Shop Family | Power Merchant |
 | Colgate Pasta Gigi Total Active Prevention Charcoal Clean Fresh Mint Whitening Deep Clean Sensitivity 150 gr - Fresh MintTokopedia | 150g | 1 | Single | Rp51,500 | Rp34,333 | — | 4.9 | 121 | Satu Keping | Power Merchant |
 | Colgate Total Charcoal Deep Clean 150gr – Pasta Gigi Pemutih Gigi & Anti Bakteri BaruLazada | 150g | 1 | Single | Rp44,900 | Rp29,933 | 30% | 4.933333333333334 | 92 | KlikBelanja ID | Marketplace seller |
 | COLGATE TOTAL Charcoal Deep Clean Gel Pasta Gigi 150gTokopedia | 150g | 1 | Single | Rp60,000 | Rp40,000 | — | 3.7 | 34 | Bilka Supermarket | Power Merchant |
| COLGATE Total12 Charcoal Deep Clean Pasta Gigi 150gLazada | 150g | 1 | Single | Rp36,900 | Rp24,600 | — | 5 | 20 | Arka Shop Family | Marketplace seller |
 | Colgate Total Charcoal Deep Clean Toothpaste 150gr / pasta gigiTokopedia | 150g | 1 | Single | Rp54,359 | Rp36,239 | 14% | 5 | 19 | Apotik Century | Brand / official store |
 | Colgate Pasta Gigi Total Charcoal Deep Clean 150gTokopedia | 150g | 1 | Single | Rp55,599 | Rp37,066 | — | 5 | 17 | Bulanolshope | Power Merchant |
 | COLGATE Pasta Gigi Professional Deep Clean Gel 150g - -, -Tokopedia | 150g | 1 | Single | Rp46,900 | Rp31,267 | — | 5 | 12 | Arka Shop Family | Power Merchant |
 | Colgate Odol / Pasta gigi Total Charcoal Deep Clean 150gTokopedia | 150g | 1 | Single | Rp42,500 | Rp28,333 | — | 5 | 11 | vyzone | Power Merchant |
 | Colgate pasta gigi Total 12 CHARCOAL DEEP CLEAN odol 150grTokopedia | 150g | 1 | Single | Rp69,900 | Rp46,600 | — | 5 | 9 | Babyworld Store Medan | Power Merchant |
 | Colgate pasta gigi ADVANCE WHITE MINT 90gr / Total 12 CHARCOAL DEEP CLEAN odol 60gr - CHARCOALTokopedia | 90g | 1 | Single | Rp34,900 | Rp38,778 | — | 5 | 1 | Babyworld Store Medan | Power Merchant |
 | PASTA GIGI COLGATE 150 GR DEEP CLEAN CHARCOAL TOOTHPASTETokopedia | 150g | 1 | Single | Rp96,900 | Rp64,600 | — | 0 | — | Niken Official | Power Merchant |
 | Colgate Total 12 / Fluoride Tooth Paste / Pasta Gigi Charcoal Deep CleanTokopedia | — | 1 | Single | Rp239,000 | — | — | 0 | — | Glatul | Power Merchant |
 | Colgate Total 12 / Fluoride Tooth Paste / Pasta Gigi Charcoal Deep CleanLazada | — | 1 | Single | Rp58,299 | — | 14% | — | — | Mmartgrosir | Marketplace seller |
 | Colgate 150gr Total Active Prevention Plus Deep Clean Charcoal Clean Fresh Mint Colgates Kolgate Odol Pasta Gigi Toothpaste Membuat Gigi Putih BersihLazada | 150g | 1 | Single | Rp62,100 | Rp41,400 | — | — | — | dzworld2 | Marketplace seller |
 | Pasta Gigi Charcoal Deep Clean - Colgate Total 12 - Fluoride Tooth PasteLazada | — | 1 | Single | Rp59,500 | — | — | — | — | super go | Marketplace seller |
 | Colgate Total Charcoal Deep Clean Toothpaste 60g - Pasta GigiShopee | 60g | 1 | Single | Rp18,500 | Rp30,833 | — | 4.8 | — | — | Marketplace seller |
 | Colgate Total Charcoal Deep Clean Toothpaste 60g - Pasta GigiShopee | 60g | 1 | Single | Rp18,500 | Rp30,833 | — | 4.9 | — | — | Marketplace seller |