Product Intelligence
The product lens · Category innovation intelligence
Back to product finder
Change log
Other Colgate products
Optic White Optic White PurpleMaximum Cavity ProtectionMaxFresh Rainbow FreshOptic White PurpleOptic White PurpleOptic White Optic White Purple Beads PumpOptic White O2 Aromatic MentholOptic White Vitamin COptic White Optic White Volcanic MineralKids CharacterSalt Salt HerbalOptic White O2 Optic White O2 Peach OsmanthusMaximum Cavity Protection Great Regular FlavorTotal Total Active Fresh
Colgate Total Charcoal

29 marketplace pack images

🇮🇩 IndonesiaGeneralistID-TP-039

Total Charcoal

Colgate · Colgate-Palmolive · Total

A multi (4+)-territory, hybrid paste for adult / family users, led by complete care and substantiated by gum / antibacterial, charcoal / adsorptive. 30 mapped marketplace listings, 45k observed units.

Complete CareDeep CleaningWhiteningPlaque ControlSensitivity ReliefFresh BreathGum HealthEnamel Protection / RepairCavity Protection

Mapped listings

30

Marketplace SKUs for this proposition

Observed Lazada units

45k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

Rp40,300

Rp26,667 per 100g/ml

Rating

4.99

15,789 reviews across listings

Benefit architecture

Primary territory
Complete Care
Secondary territories
Deep Cleaning, Whitening, Plaque Control, Sensitivity Relief, Fresh Breath, Gum Health, Plaque Control, Enamel Protection / Repair, Cavity Protection, Plaque Control
Core benefit language
24-hour antibacterial whole-mouth protection with charcoal cleaning cue
All benefits
Complete Care + Deep Cleaning + Whitening + Plaque Control + Sensitivity Relief + Fresh Breath + Gum Health + Enamel Protection / Repair + Cavity Protection
Breadth
Multi (4+) (9)
Functional territory
Whole-mouth + Charcoal
Need type
Preventive + Cosmetic

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Total antibacterial platformcharcoal cue

Analytical ingredient families

Gum / AntibacterialCharcoal / Adsorptive
Stated actives
Total antibacterial platform; charcoal cue
Detail status
Functional actives/technology captured; full INCI not yet captured
Ingredient source

Product attributes

Life stage
Adult / Family
Age band
6+
Format
Paste
Flavour / sensory
Charcoal
Natural vs conventional
Hybrid
Specialist / generalist
Generalist
Market status
Current Indonesia Retail
Haleon sub-segment
Whitening
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
30
Sizes available
150g, 110g, 60g, Unspecified
Pack configurations
1-pack ×27, 2-pack ×2, 3-pack ×1
Singles vs multipacks
90% single / 10% multipack
Price range
Rp22,000 – Rp112,870
Normalised price
Rp26,667 / 100g
Promotion intensity
30% of listings · avg 21% off

Observed units by size

150g · 42k60g · 3.3k110g · 43Unspecified · 6

Observed units by bundle type

Single · 45kMultipack / bundle · 7

Observed units by seller type

Brand / official store · 39kPower Merchant · 4.0kMarketplace seller · 1.7k

Mapped marketplace listings

30 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
Colgate Pasta Gigi Total Charcoal Clean 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Isi 2Colgate Pasta Gigi Total Charcoal Clean 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Isi 2Tokopedia150g1SingleRp76,750Rp51,16732%522kColgate Palmolive IndonesiaBrand / official store
Colgate Pasta Gigi Total Charcoal 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Isi 3Colgate Pasta Gigi Total Charcoal 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Isi 3Tokopedia150g1SingleRp112,870Rp75,24733%57.9kColgate Palmolive IndonesiaBrand / official store
Colgate Pasta Gigi Total Charcoal Clean 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - 1 pc Toothpaste 150gColgate Pasta Gigi Total Charcoal Clean 150gr Melawan Bakter Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - 1 pc Toothpaste 150gTokopedia150g1SingleRp39,400Rp26,26730%56.0kColgate Palmolive IndonesiaBrand / official store
pasta gigi COLGATE TOTAL charcoal clean/clean mint/whitening/profesional clean/advanced fresh gel 150g - CHARCOAL DEEPpasta gigi COLGATE TOTAL charcoal clean/clean mint/whitening/profesional clean/advanced fresh gel 150g - CHARCOAL DEEPTokopedia150g1SingleRp37,900Rp25,267—53.6kPlatinumMallPower Merchant
Colgate Pasta Gigi Total Charcoal Clean 60gr Mini Size Pasta Gigi Melawan Bakteri Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Colgate Total Charcoal 60gColgate Pasta Gigi Total Charcoal Clean 60gr Mini Size Pasta Gigi Melawan Bakteri Pada Gigi, Melindungi Enamel Gigi, Melindungi Lapisan Gigi, Anti-Bakteri, Perlindungan Menyeluruh Terhadap Penyebab Masalah Gigi dan Bau Mulut - Colgate Total Charcoal 60gTokopedia60g1SingleRp22,000Rp36,66714%4.93.3kColgate Palmolive IndonesiaBrand / official store
Colgate Total Charcoal Toothpaste 150g - Pasta GigiColgate Total Charcoal Toothpaste 150g - Pasta GigiLazada150g1SingleRp35,500Rp23,66740%4.95205479452054751.7kWatsonsMarketplace seller
Colgate Total Pasta Gigi / Toothpaste Active Prevention 150g - TOTAL Charcoal 150Colgate Total Pasta Gigi / Toothpaste Active Prevention 150g - TOTAL Charcoal 150Tokopedia150g1SingleRp39,450Rp26,300—4.9149Toserba Online SurabayaPower Merchant
Colgate Total Charcoal Toothpaste Pasta Gigi [150g]Colgate Total Charcoal Toothpaste Pasta Gigi [150g]Tokopedia150g1SingleRp39,990Rp26,660—4.564Jakarta Timur ShopPower Merchant
pasta gigi COLGATE TOTAL 150g charcoal clean / fresh mint / whitening - WHITENINGpasta gigi COLGATE TOTAL 150g charcoal clean / fresh mint / whitening - WHITENINGTokopedia150g1SingleRp37,900Rp25,267—557PlatinumMallPower Merchant
Colgate Pasta Gigi Total Charcoal Clean (150 Gr)Colgate Pasta Gigi Total Charcoal Clean (150 Gr)Tokopedia150g1SingleRp40,000Rp26,6675%4.852Arandto StorePower Merchant
Colgate Total Charcoal Toothpaste Pasta Gigi 150grColgate Total Charcoal Toothpaste Pasta Gigi 150grTokopedia150g1SingleRp39,500Rp26,333—4.751Ajan KruiPower Merchant
Colgate Total Charcoal Paste Toothpaste Pasta Gigi 110gr 110 gr odolColgate Total Charcoal Paste Toothpaste Pasta Gigi 110gr 110 gr odolTokopedia110g1SingleRp39,800Rp36,182—4.343WJCollection88Power Merchant
Colgate Total Charcoal Toothpaste 150gr / pasta gigiColgate Total Charcoal Toothpaste 150gr / pasta gigiTokopedia150g1SingleRp54,344Rp36,22914%528Century Healthcare ExpressBrand / official store
COLGATE Pasta Gigi Total Charcoal 150gCOLGATE Pasta Gigi Total Charcoal 150gLazada150g1SingleRp38,000Rp25,333—38MathbethMarketplace seller
Colgate Total Charcoal Pasta Gigi 150 g [2 Pcs]Colgate Total Charcoal Pasta Gigi 150 g [2 Pcs]Tokopedia150g2Multipack / bundleRp79,900Rp26,633—57Jakarta Timur ShopPower Merchant
Fluoride Tooth Paste * Colgate Total 12 * Pasta Gigi Charcoal DeepFluoride Tooth Paste * Colgate Total 12 * Pasta Gigi Charcoal DeepTokopedia—1SingleRp68,099—3%56MD mandiriPower Merchant
Colgate Pasta Gigi Total Charcoal Clean 150grColgate Pasta Gigi Total Charcoal Clean 150grLazada150g1SingleRp38,990Rp25,993—56Jarva storeMarketplace seller
Colgate Pasta Gigi Total Charcoal Clean 150gramColgate Pasta Gigi Total Charcoal Clean 150gramTokopedia150g1SingleRp45,000Rp30,000—52KamiUnitedPower Merchant
Colgate Total Charcoal Clean Toothpaste 150g - Pasta GigiColgate Total Charcoal Clean Toothpaste 150g - Pasta GigiTokopedia150g1SingleRp45,000Rp30,000—0—Kapila MartPower Merchant
COLGATE TOTAL CHARCOAL CLEAN TOOTHPASTE 150 GCOLGATE TOTAL CHARCOAL CLEAN TOOTHPASTE 150 GLazada150g1SingleRp32,900Rp21,933———TIMMYCLIFFMarketplace seller
COLGATE TOTAL 12 CHARCOAL CLEAN TOOTHPASTE 150 GRAM / COLGATE TOTAL 12 PASTA GIGI 150 GRAMCOLGATE TOTAL 12 CHARCOAL CLEAN TOOTHPASTE 150 GRAM / COLGATE TOTAL 12 PASTA GIGI 150 GRAMLazada150g1SingleRp42,000Rp28,000———Mon-Mon ShopMarketplace seller
Colgate 60gr Total Charcoal Clean Pasta Gigi dengan Formula Active Prevention untuk Melawan Penyebab Masalah Gusi Bau Mulut Plak Gigi Berlubang 60gram Colgat KolgatColgate 60gr Total Charcoal Clean Pasta Gigi dengan Formula Active Prevention untuk Melawan Penyebab Masalah Gusi Bau Mulut Plak Gigi Berlubang 60gram Colgat KolgatLazada60g1SingleRp55,900Rp93,167———Dzworld3Marketplace seller
Colgate Total Charcoal Toothpaste 150grColgate Total Charcoal Toothpaste 150grLazada150g1SingleRp53,821Rp35,88116%——Century HealthcareMarketplace seller
Wellings Colgate Toothpaste Total Charcoal Clean 110GWellings Colgate Toothpaste Total Charcoal Clean 110GLazada110g1SingleRp47,900Rp43,545———Apotek Wellings EFMMarketplace seller
Wellings Colgate Toothpaste Total Charcoal Clean 110GWellings Colgate Toothpaste Total Charcoal Clean 110GLazada110g1SingleRp47,900Rp43,545———Apotek Wellings ESBMarketplace seller
Colgate Total Charcoal Clean Toothpaste 150g - Pasta GigiColgate Total Charcoal Clean Toothpaste 150g - Pasta GigiShopee150g1SingleRp40,300Rp26,867—4.9——Marketplace seller
Colgate Total Charcoal Clean Toothpaste 150gColgate Total Charcoal Clean Toothpaste 150gShopee150g1SingleRp36,000Rp24,000—5——Marketplace seller
Colgate Total Charcoal Clean Toothpaste 150g - Pasta Gigi (3pcs)Colgate Total Charcoal Clean Toothpaste 150g - Pasta Gigi (3pcs)Shopee150g3Multipack (same)Rp107,100Rp23,800—4.9——Marketplace seller
Colgate Total Charcoal Clean Toothpaste 150g - Pasta Gigi (2pcs)Colgate Total Charcoal Clean Toothpaste 150g - Pasta Gigi (2pcs)Shopee150g2Multipack (same)Rp76,200Rp25,400—4.9——Marketplace seller
Colgate Total Charcoal Clean Toothpaste 150g - Pasta GigiColgate Total Charcoal Clean Toothpaste 150g - Pasta GigiShopee150g1SingleRp40,300Rp26,867—4.9——Marketplace seller