11 marketplace pack images
Total Fresh Mint
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult / family users, led by complete care and substantiated by sensitivity actives, fluoride protection. 11 mapped marketplace listings, 5.2k observed units.
Mapped listings
11
Marketplace SKUs for this proposition
Observed Lazada units
5.2k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp44,900
Rp26,867 per 100g/ml
Rating
4.98
1,296 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Fresh Breath, Plaque Control, Sensitivity Relief, Gum Health, Plaque Control, Enamel Protection / Repair, Cavity Protection, Plaque Control
- Core benefit language
- 24-hour antibacterial whole-mouth protection with fresh mint
- All benefits
- Complete Care + Fresh Breath + Plaque Control + Sensitivity Relief + Gum Health + Enamel Protection / Repair + Cavity Protection
- Breadth
- Multi (4+) (7)
- Functional territory
- Whole-mouth + Freshness
- Need type
- Preventive + Therapeutic + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Bioactive stannous fluoride platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Fresh Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Regular
- Pack sizes observed
- 150g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 11
- Sizes available
- 150g
- Pack configurations
- 1-pack ×9, 3-pack ×2
- Singles vs multipacks
- 82% single / 18% multipack
- Price range
- Rp30,000 – Rp129,300
- Normalised price
- Rp26,867 / 100g
- Promotion intensity
- 55% of listings · avg 26% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
11 SKUs · listings are execution, not separate propositions
