Other Colgate products
49 marketplace pack images
🇮🇩 IndonesiaGeneralistID-TP-037
Total Whitening
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult / family users, led by complete care and substantiated by sensitivity actives, fluoride protection. 49 mapped marketplace listings, 6.4k observed units.
Complete CareWhiteningPlaque ControlSensitivity ReliefFresh BreathGum HealthEnamel Protection / RepairCavity Protection
Mapped listings
49
Marketplace SKUs for this proposition
Observed Lazada units
6.4k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
Rp55,900
Rp34,500 per 100g/ml
Rating
4.95
1,407 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Whitening, Plaque Control, Sensitivity Relief, Fresh Breath, Gum Health, Plaque Control, Enamel Protection / Repair, Cavity Protection, Plaque Control
- Core benefit language
- 24-hour antibacterial whole-mouth protection with whitening
- All benefits
- Complete Care + Whitening + Plaque Control + Sensitivity Relief + Fresh Breath + Gum Health + Enamel Protection / Repair + Cavity Protection
- Breadth
- Multi (4+) (8)
- Functional territory
- Whole-mouth + Whitening
- Need type
- Preventive + Therapeutic + Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Bioactive stannous fluoride platform
Analytical ingredient families
Sensitivity ActivesFluoride Protection
- Stated actives
- Bioactive stannous fluoride platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult / Family
- Age band
- 6+
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Current Indonesia Retail
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 150g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 49
- Sizes available
- 150g, 110g, Unspecified
- Pack configurations
- 1-pack ×43, 3-pack ×5, 2-pack ×1
- Singles vs multipacks
- 88% single / 12% multipack
- Price range
- Rp19,990 – Rp249,000
- Normalised price
- Rp34,500 / 100g
- Promotion intensity
- 22% of listings · avg 27% off
Observed units by size
150g · 6.3kUnspecified · 31110g · 7
Observed units by bundle type
Single · 6.1kMultipack (same) · 252
Observed units by seller type
Brand / official store · 2.8kPower Merchant · 2.3kMarketplace seller · 1.2k
Mapped marketplace listings
49 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
 | Colgate Pasta Gigi Total Whitening 150gr Pasta Gigi Pencerah, Menghilangkan Plak, Melindungi Lapisan Gigi, Melawan Gigi Berlubang, Menyegarkan Nafas, Perawatan Gigi - Pasta Gigi 150grTokopedia | 150g | 1 | Single | Rp39,400 | Rp26,267 | 30% | 5 | 2.1k | Colgate Palmolive Indonesia | Brand / official store |
 | Colgate Total Whitening Toothpaste 150g - Pasta GigiLazada | 150g | 1 | Single | Rp35,500 | Rp23,667 | 40% | 4.912863070539419 | 1.2k | Watsons | Marketplace seller |
 | Colgate TOTAL Pasta Gigi 150 g Charcoal Clean / Fresh Mint / Whitening - CHARCOALTokopedia | 150g | 1 | Single | Rp37,900 | Rp25,267 | — | 5 | 1.1k | Food Corners | Power Merchant |
 | Colgate Total 12 Toothpaste 150 gr Odol Pasta Gigi 150g - WhiteningTokopedia | 150g | 1 | Single | Rp39,500 | Rp26,333 | — | 4.9 | 867 | campurcampurdotcom | Power Merchant |
 | Colgate Total Whitening Toothpaste/Pasta Gigi 150 grLazada | 150g | 1 | Single | Rp48,300 | Rp32,200 | 15% | 4.8933333333333335 | 377 | Colgate Palmolive Official Store | Brand / official store |
| Colgate Total Whitening Toothpaste/Pasta Gigi 150 gr x 3Lazada | 150g | 3 | Multipack (same) | Rp129,300 | Rp28,733 | 24% | 4.872093023255814 | 252 | Colgate Palmolive Official Store | Brand / official store |
 | Colgate Total Toothpaste Kemasan Baru 150g – Charcoal Clean / Whitening / Fresh Mint – Pasta Gigi Perlindungan 24 Jam - WHITENINGTokopedia | 150g | 1 | Single | Rp34,900 | Rp23,267 | — | 5 | 119 | SISBROGAN | Power Merchant |
 | COLGATE TOTAL 12 TOOTHPASTE 150 GRAM / COLGATE TOTAL 12 PASTA GIGI 150 GRAM / CHARCOAL / CLEAN MINT / FRESH / PRO MINT - CHARCOALTokopedia | 150g | 1 | Single | Rp37,500 | Rp25,000 | — | 5 | 69 | MON MON STORE_NEW | Power Merchant |
 | Colgate TP Total 12 White 150 GR / Pasta Gigi / Kesehatan Mulut GigiTokopedia | 150g | 1 | Single | Rp59,770 | Rp39,847 | — | 4.7 | 61 | Apotik Century | Brand / official store |
 | COLGATE TOOTHPASTE TOTAL Pasta Gigi 150 g 150GR WHITENING CLEAN MINTTokopedia | 150g | 1 | Single | Rp19,990 | Rp13,327 | — | 2 | 39 | WJCollection88 | Power Merchant |
 | Colgate Total 12 Toothpaste Pasta Gigi WhiteningTokopedia | — | 1 | Single | Rp47,000 | — | — | 4.8 | 31 | carissachayra02 | Power Merchant |
 | Colgate TP Total 12 White 150 GR / Pasta Gigi / Kesehatan Mulut GigiTokopedia | 150g | 1 | Single | Rp59,770 | Rp39,847 | — | 5 | 29 | Century Healthcare Express | Brand / official store |
 | Colgate Pasta Gigi Total Active Prevention Whitening (150 Gr)Tokopedia | 150g | 1 | Single | Rp39,500 | Rp26,333 | 100% | 5 | 26 | Arandto Store | Power Merchant |
 | Colgate Total Toothpaste 150gr - Perlindungan Antibakteri 24 Jam & Mencegah 8 Akar Masalah Kesehatan Mulut - Pasta gigi Colgate Total dengan Manfaat Lengkap untuk Kesehatan Mulut - Gusi - charcoal cleanTokopedia | 150g | 1 | Single | Rp41,000 | Rp27,333 | 39% | 5 | 21 | AIU STOREE_NEW | Power Merchant |
 | COLGATE Pasta Gigi Total12 Whitening 150gTokopedia | 150g | 1 | Single | Rp38,888 | Rp25,925 | — | 5 | 20 | Arka Shop Family | Power Merchant |
 | Colgate Odol / Pasta Gigi Total Clean Mint Anticavity 150 grTokopedia | 150g | 1 | Single | Rp49,500 | Rp33,000 | — | 5 | 20 | vyzone | Power Merchant |
 | COLGATE TOTAL ADVANCED FRESH GEL PASTA GIGI ANTIBAKTERI & FLUORIDE 150grTokopedia | 150g | 1 | Single | Rp60,000 | Rp40,000 | — | 4 | 9 | TOKO BEN 23 | Power Merchant |
 | Berkualitas88- Colgate TOTAL 12 Pasta Gigi 150g Whitening/Charcoal/Professional/CleanTokopedia | 150g | 1 | Single | Rp37,000 | Rp24,667 | — | 0 | 8 | muriksa | Power Merchant |
 | COLGATE Pasta Gigi Total Active Prevention Whitening 150g OdolLazada | 150g | 1 | Single | Rp37,900 | Rp25,267 | — | 5 | 7 | Arka Shop Family | Marketplace seller |
 | Colgate Total 150gr Pasta gigiTokopedia | 150g | 1 | Single | Rp55,900 | Rp37,267 | — | 5 | 7 | Raynaa Shop | Power Merchant |
 | Colgate Total Active Prevention Pasta Gigi Whitening 110 gTokopedia | 110g | 1 | Single | Rp49,900 | Rp45,364 | — | 5 | 7 | BigSmart jakarta utara | Power Merchant |
 | Colgate Pasta Gigi Total Clean Mint 150 GramTokopedia | 150g | 1 | Single | Rp74,200 | Rp49,467 | — | 5 | 7 | Yogya Online | Power Merchant |
 | Pasta Gigi Putih Bersih Colgate Total Whitening Fluoride 150 GrTokopedia | 150g | 1 | Single | Rp88,350 | Rp58,900 | — | 5 | 5 | GemaNusa | Power Merchant |
 | Pasta Gigi Total Active Prevention - Colgate Total - Pasta Gigi Whitening - 150grTokopedia | 150g | 1 | Single | Rp68,099 | Rp45,399 | 9% | 5 | 5 | SUPERGORUHAM | Power Merchant |
 | COLGATE Toothpaste Total Professional Whitening 150gLazada | 150g | 1 | Single | Rp40,000 | Rp26,667 | — | 5 | 5 | Mathbeth | Marketplace seller |
 | Colgate Total Active Prevention Pasta Gigi Rasa Mint Segar 150gTokopedia | 150g | 1 | Single | Rp34,900 | Rp23,267 | — | 0 | 4 | JakartaCBS shop | Power Merchant |
 | Pasta Gigi Whitening * Colgate Total * Pasta Gigi Total Active Prevention * 150grTokopedia | 150g | 1 | Single | Rp68,099 | Rp45,399 | 9% | 0 | 3 | MD mandiri | Power Merchant |
 | Colgate pasta gigi Total 12 CLEAN MINT odol 150grTokopedia | 150g | 1 | Single | Rp69,900 | Rp46,600 | — | 5 | 2 | Babyworld Store Medan | Power Merchant |
 | Colgate pasta gigi Total 12 Pro WHITENING odol 150grTokopedia | 150g | 1 | Single | Rp69,900 | Rp46,600 | — | 5 | 1 | Babyworld Store Medan | Power Merchant |
 | Terbaru Colgate Pasta Gigi Total 12 Clean Mint Odol 150Gr OriginalTokopedia | 150g | 1 | Single | Rp122,000 | Rp81,333 | — | 0 | — | arthannyshop | Power Merchant |
 | Dijual Colgate Pasta Gigi Total Clean Mint 150gr - Isi 2 BerkualitassTokopedia | 150g | 1 | Single | Rp83,700 | Rp55,800 | — | 0 | — | sang pangeran 15 | Power Merchant |
 | Colgate 150gr Whitening Total Active Prevention Toothpaste Odol Pasta Gigi Kolgate Mengatasi Masalah Kesehatan MulutTokopedia | 150g | 1 | Single | Rp60,300 | Rp40,200 | — | 0 | — | dzworld2 | Power Merchant |
 | Jual Colgate Total Mix Varian Pasta Gigi 150gr x3 MurahTokopedia | 150g | 3 | Multipack / bundle | Rp101,738 | Rp22,608 | 9% | 0 | — | sang pangeran 15 | Power Merchant |
 | Colgate Total 12 Professional 150 Gram | Pasta Gigi - CharcoalTokopedia | 150g | 1 | Single | Rp121,390 | Rp80,927 | — | 0 | — | gerdana store | Power Merchant |
 | Colgate Total Advanced Fresh Toothpaste 150g - Pasta Gigi (3pcs)Tokopedia | 150g | 3 | Multipack / bundle | Rp249,000 | Rp55,333 | — | 0 | — | Nitamartz | Power Merchant |
 | NEW Colgate Total Whitening Toothpaste 150g - Pasta Gigi (3pcs)PREMIUM - BundleTokopedia | 150g | 3 | Multipack / bundle | Rp198,220 | Rp44,049 | — | 0 | — | Company abadi | Power Merchant |
 | DikirimCepat-- Colgate Pasta Gigi TOTAL Clean Mint 150gTokopedia | 150g | 1 | Single | Rp35,000 | Rp23,333 | — | 0 | — | aqmal store 9 | Power Merchant |
 | Berkualitas88- Colgate Total Whitening Toothpaste Pasta Gigi 150grTokopedia | 150g | 1 | Single | Rp36,000 | Rp24,000 | — | 0 | — | rucas smith | Power Merchant |
 | Pasta Gigi 12 Jam Colgate Total 12 Clean Mint 150 grTokopedia | 150g | 1 | Single | Rp69,350 | Rp46,233 | — | 0 | — | Lampung Ceria | Power Merchant |
 | Colgate 150gr Whitening Total Active Prevention Toothpaste Odol Pasta Gigi Kolgate Mengatasi Masalah Kesehatan MulutLazada | 150g | 1 | Single | Rp59,900 | Rp39,933 | — | — | — | dzworld2 | Marketplace seller |
 | Colgate Total / Pasta Gigi Whitening / Pasta Gigi Total Active Prevention / 150grLazada | 150g | 1 | Single | Rp58,299 | Rp38,866 | 17% | — | — | Mmartgrosir | Marketplace seller |
 | Pasta Gigi Total Active Prevention - Colgate Total - Pasta Gigi Whitening - 150grLazada | 150g | 1 | Single | Rp70,000 | Rp46,667 | — | 2 | — | super go | Marketplace seller |
 | Colgate Total Prowhite Pasta Gigi Whitening 110 gLazada | 110g | 1 | Single | Rp50,500 | Rp45,909 | 8% | — | — | Zea Babyshop | Marketplace seller |
 | COLGATE TOTAL WHITENING & CHARCOAL 150 GRLazada | 150g | 1 | Single | Rp53,999 | Rp35,999 | — | — | — | EVER.ABLE | Marketplace seller |
 | Colgate Total Whitening Toothpaste 150g - Pasta Gigi (3pcs)Shopee | 150g | 3 | Multipack (same) | Rp106,600 | Rp23,689 | — | 5 | — | — | Marketplace seller |
![[BUY 1 GET 1 FREE] Colgate Total Whitening Toothpaste 150g - Pasta Gigi](https://down-id.img.susercontent.com/file/c9a7d73b0a61e41fea54e869437c91f5) | [BUY 1 GET 1 FREE] Colgate Total Whitening Toothpaste 150g - Pasta GigiShopee | 150g | 1 | Single | Rp68,500 | Rp45,667 | — | 5 | — | — | Marketplace seller |
 | Colgate Total Whitening Toothpaste 150g - Pasta Gigi (2pcs)Shopee | 150g | 2 | Multipack (same) | Rp71,200 | Rp23,733 | — | 4.9 | — | — | Marketplace seller |
 | Colgate Total Whitening Toothpaste 150g - Pasta GigiShopee | 150g | 1 | Single | Rp40,100 | Rp26,733 | — | 4.9 | — | — | Marketplace seller |
 | Colgate Total Whitening Toothpaste 150g - Pasta GigiShopee | 150g | 1 | Single | Rp35,500 | Rp23,667 | — | 4.9 | — | — | Marketplace seller |