Is Nivea recommended by AI? Visibility across 5 assistants and 20 countries
Nivea appears in 86 AI brand rankings across 20 countries and is the #1 recommendation in 13. It is named by 5 AI assistants, with its strongest position #1 for body care in Germany (33% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Body Care | Germany | 33% | 5 of 5 |
| #1 | Lip Care | Poland | 28% | 4 of 5 |
| #1 | Lip Care | Indonesia | 27% | 4 of 5 |
| #1 | Skin Care | Germany | 24.4% | 5 of 5 |
| #1 | Lip Care | Japan | 22% | 4 of 5 |
| #1 | Body Care | France | 18.2% | 4 of 5 |
| #1 | Lip Care | Global | 17.8% | 5 of 5 |
| #1 | Body Care | Vietnam | 17.7% | 5 of 5 |
| #1 | Skin Care | Netherlands | 17.6% | 4 of 5 |
| #1 | Skin Care | Sweden | 12.3% | 4 of 5 |
| #1 | Personal Hygiene | Germany | 10.1% | 5 of 5 |
| #1 | Personal Hygiene | Sweden | 8% | 4 of 5 |
| #1 | Personal Hygiene | Poland | 7.8% | 4 of 5 |
| #2 | Lip Care | Vietnam | 24.4% | 4 of 4 |
| #2 | Body Care | Netherlands | 24% | 4 of 5 |
| #2 | Body Care | Poland | 23.5% | 4 of 5 |
| #2 | Lip Care | Philippines | 23% | 4 of 5 |
| #2 | Body Care | Italy | 21.8% | 4 of 5 |
| #2 | Body Care | Spain | 21.7% | 4 of 5 |
| #2 | Lip Care | Germany | 21% | 3 of 5 |
| #2 | Body Care | Malaysia | 18.8% | 4 of 5 |
| #2 | Body Care | Thailand | 18% | 5 of 5 |
| #2 | Body Care | Sweden | 17.7% | 4 of 5 |
| #2 | Body Care | United Kingdom | 17.5% | 4 of 5 |
| #2 | Lip Care | Italy | 16.4% | 3 of 5 |
| #2 | Body Care | Global | 16.2% | 5 of 5 |
| #2 | Body Care | Japan | 15% | 4 of 5 |
| #2 | Lip Care | Spain | 14% | 2 of 5 |
| #2 | Sun Care | Sweden | 12% | 2 of 5 |
| #2 | Personal Hygiene | Spain | 7.6% | 4 of 5 |
| #3 | Lip Care | Australia | 16.4% | 4 of 5 |
| #3 | Body Care | Indonesia | 14.7% | 4 of 5 |
| #3 | Lip Care | Sweden | 14.4% | 3 of 5 |
| #3 | Lip Care | China | 14.4% | 3 of 4 |
| #3 | Body Care | India | 13.5% | 4 of 5 |
| #3 | Skin Care | Spain | 11.9% | 4 of 5 |
| #3 | Skin Care | Poland | 11.2% | 4 of 5 |
| #3 | Personal Hygiene | France | 7.3% | 4 of 5 |
| #3 | Personal Hygiene | Italy | 7% | 4 of 5 |
| #4 | Sun Care | Netherlands | 14% | 2 of 5 |
| #4 | Lip Care | Netherlands | 14% | 2 of 5 |
| #4 | Skin Care | Italy | 12% | 4 of 5 |
| #4 | Sun Care | Poland | 12% | 2 of 5 |
| #4 | Body Care | Philippines | 12% | 4 of 5 |
| #4 | Body Care | China | 10.5% | 3 of 5 |
| #4 | Personal Hygiene | Netherlands | 6.7% | 4 of 5 |
| #4 | Personal Hygiene | Thailand | 6.7% | 5 of 5 |
| #4 | Personal Hygiene | Global | 5.8% | 5 of 5 |
| #4 | Personal Hygiene | South Korea | 5.8% | 5 of 5 |
| #4 | Personal Hygiene | China | 5.6% | 5 of 5 |
| #5 | Sun Care | United Kingdom | 11% | 2 of 5 |
| #5 | Sun Care | Italy | 11% | 2 of 5 |
| #5 | Body Care | Australia | 9.4% | 4 of 5 |
| #5 | Personal Hygiene | Vietnam | 6.8% | 5 of 5 |
| #5 | Personal Hygiene | Malaysia | 6.7% | 4 of 5 |
| #5 | Personal Hygiene | Indonesia | 6% | 5 of 5 |
| #5 | Sun Care | Global | 5.7% | 5 of 5 |
| #5 | Lip Care | Canada | 5.6% | 2 of 5 |
| #5 | Personal Hygiene | India | 5.6% | 5 of 5 |
| #6 | Sun Care | Spain | 7.4% | 2 of 5 |
Questions people ask
- Is Nivea recommended by ChatGPT?
- Yes. ChatGPT names Nivea in at least one of the 86 rankings where it appears.
- Where does AI rank Nivea highest?
- #1 for body care in Germany, with 33% of AI recommendations. Its broadest support is in Body Care (Germany), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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