Which sun care brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Isdin, La Roche-Posay and Avène for sun care. Isdin is named by 4 of 5 assistants.
What the data says
Isdin (ISDIN) is the sun care brand AI assistants recommend most in Spain, taking 28% of all recommendation points across 5 assistants. La Roche-Posay follows with 20.8% and Avène is third with 10.6%.
Isdin's lead over La Roche-Posay is 7.2 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Isdin first, while Claude favours La Roche-Posay.
The top five brands hold 78% of recommendations out of 11 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Isdin | ISDIN | 28% | 35 | – | 35 | 35 | 35 |
| 2 | La Roche-Posay | L'Oréal | 20.8% | 12 | 35 | 20 | 12 | 25 |
| 3 | Avène | Pierre Fabre | 10.6% | 8 | 25 | 12 | – | 8 |
| 4 | Garnier | L’Oréal | 9.6% | 20 | 8 | – | – | 20 |
| 5 | Nivea Sun | Beiersdorf | 9% | 25 | – | – | 20 | – |
| 6 | Nivea | Beiersdorf | 7.4% | – | – | 25 | – | 12 |
| 7 | Delial | L’Oréal | 5% | – | – | – | 25 | – |
| 8 | Neutrogena | Johnson & Johnson | 4% | – | 20 | – | – | – |
| 9 | CeraVe | L'Oréal | 2.4% | – | 12 | – | – | – |
| 10 | Ecran | Laboratorios Genesse | 1.6% | – | – | – | 8 | – |
| 11 | Heliocare | Cantabria Labs | 1.6% | – | – | 8 | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Isdin most often for sun care in Spain. Across all assistants, Isdin leads with 28% of recommendations.
- Which sun care brand is improving fastest in Spain?
- La Roche-Posay has the strongest momentum among challengers: AI names it first in 1 of 5 answers where it appears, while holding 20.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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