Which lip care brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Nivea, Ziaja and Carmex for lip care. Nivea is named by 4 of 5 assistants.
What the data says
Nivea (Beiersdorf) is the lip care brand AI assistants recommend most in Poland, taking 28% of all recommendation points across 5 assistants. Ziaja follows with 18% and Carmex is third with 17.8%.
Nivea's lead over Ziaja is 10 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Nivea first, while Claude favours Burt's Bees.
The top five brands hold 79% of recommendations out of 12 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nivea | Beiersdorf | 28% | 35 | – | 35 | 35 | 35 |
| 2 | Ziaja | Ziaja | 18% | 20 | – | 25 | 20 | 25 |
| 3 | Carmex | Carma Laboratories | 17.8% | 25 | 20 | 12 | 12 | 20 |
| 4 | Burt's Bees | Clorox | 8.6% | – | 35 | – | – | 8 |
| 5 | Labello | Beiersdorf | 6.4% | 12 | 8 | – | – | 12 |
| 6 | Tisane | Tisane | 5% | – | – | – | 25 | – |
| 7 | ChapStick | Suave Brands Company | 5% | – | 25 | – | – | – |
| 8 | Eveline | Eveline Cosmetics | 4% | – | – | 20 | – | – |
| 9 | Maybelline | L'Oréal | 2.4% | – | 12 | – | – | – |
| 10 | Blistex | Blistex Inc. | 1.6% | 8 | – | – | – | – |
| 11 | Isana | Rossmann | 1.6% | – | – | – | 8 | – |
| 12 | Tołpa | Torf Corporation | 1.6% | – | – | 8 | – | – |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Nivea most often for lip care in Poland. Across all assistants, Nivea leads with 28% of recommendations.
- Which lip care brand is improving fastest in Poland?
- Burt's Bees has the strongest momentum among challengers: AI names it first in 1 of 2 answers where it appears, while holding 8.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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