AI-recommended body care brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Dove, Nivea and Vaseline for body care. Dove is named by 5 of 5 assistants.
What the data says
Dove (Unilever) is the body care brand AI assistants recommend most worldwide, taking 19.4% of all recommendation points across 5 assistants. Nivea follows with 16.2% and Vaseline is third with 8.2%.
Dove's lead over Nivea is 3.2 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude and Grok put Dove first, while DeepSeek favours Nivea and Gemini favours Nivea.
The top five brands hold 50% of recommendations out of 165 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dove | Unilever | 19.4% | 956 | 1019 | 687 | 471 | 754 |
| 2 | Nivea | Beiersdorf | 16.2% | 761 | 338 | 787 | 627 | 722 |
| 3 | Vaseline | Unilever | 8.2% | 340 | 263 | 220 | 525 | 301 |
| 4 | Lifebuoy | Lifebuoy | 3.7% | 145 | 128 | 216 | 155 | 105 |
| 5 | Aveeno | Kenvue | 2.8% | 81 | 169 | 105 | 143 | 70 |
| 6 | Cetaphil | Galderma | 2.6% | 35 | 439 | – | 28 | 20 |
| 7 | Luxe Organix | Independent | 2.5% | 109 | 101 | 112 | – | 188 |
| 8 | Palmolive | Palmolive | 2.1% | 92 | 146 | 12 | 77 | 85 |
| 9 | Olay | P&G | 1.7% | 86 | 92 | 62 | 57 | 44 |
| 10 | Safeguard | Procter & Gamble | 1.5% | 105 | 70 | 25 | 35 | 70 |
| 11 | Neutrogena | Johnson & Johnson | 1.5% | 97 | 75 | 49 | 44 | 28 |
| 12 | Dettol | Reckitt | 1.4% | 85 | 41 | 20 | 44 | 99 |
| 13 | La Roche-Posay | L'Oréal | 1.3% | 53 | 111 | 53 | – | 45 |
| 14 | CeraVe | L'Oréal | 1.3% | 92 | – | 60 | – | 103 |
| 15 | Jergens | Kao | 1.2% | 8 | 12 | 104 | 83 | 32 |
| 16 | Pond's | Unilever | 1.1% | 96 | – | – | 40 | 85 |
| 17 | Ziaja | Ziaja | 1.1% | 45 | – | 60 | 70 | 45 |
| 18 | Sanex | Colgate-Palmolive | 1% | 37 | – | 40 | 95 | 32 |
| 19 | Eucerin | Beiersdorf | 1% | 49 | 95 | 20 | – | 32 |
| 20 | Biore | Kao | 1% | 45 | 60 | 35 | 43 | 12 |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most?
- ChatGPT recommends Dove most often for body care. Across all assistants, Dove leads with 19.4% of recommendations.
- Which body care brand is improving fastest?
- Safeguard has the strongest momentum among challengers: AI names it first in 6 of 10 answers where it appears, while holding 1.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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