Which body care brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Vaseline, Dove and Safeguard for body care. Vaseline is named by 4 of 5 assistants.
What the data says
Vaseline (Unilever) is the body care brand AI assistants recommend most in China, taking 16.5% of all recommendation points across 5 assistants. Dove follows with 15% and Safeguard is third with 14.5%.
The top spot is close: only 1.5 points separate Vaseline and Dove, so a small change in how either brand is described online could flip the order.
Gemini puts Vaseline first, while ChatGPT favours Dove, Claude favours Safeguard, DeepSeek favours Dove and Grok favours Safeguard.
The top five brands hold 66% of recommendations out of 18 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Vaseline | Unilever | 16.5% | 35 | 25 | 35 | 70 | – |
| 2 | Dove | Unilever | 15% | 70 | 20 | 35 | – | 25 |
| 3 | Safeguard | Procter & Gamble | 14.5% | 50 | 35 | 25 | – | 35 |
| 4 | Nivea | Beiersdorf | 10.5% | 25 | 35 | – | 45 | – |
| 5 | Olay | P&G | 9% | 28 | – | 25 | 37 | – |
| 6 | Peachoin | Independent | 8% | 20 | 20 | 28 | 12 | – |
| 7 | Luxe Organix | Independent | 6.9% | 12 | 25 | 12 | – | 20 |
| 8 | Lifebuoy | Lifebuoy | 4% | 20 | – | 20 | – | – |
| 9 | Winona | Winona | 4% | 12 | – | 12 | 16 | – |
| 10 | Pechoin | Shanghai Pehchaolin | 2.8% | 8 | – | – | 20 | – |
| 11 | Six God | Shanghai Jahwa | 2% | – | 12 | – | – | 8 |
| 12 | Dettol | Reckitt | 1.2% | – | – | – | – | 12 |
| 13 | Lux | Independent | 1.2% | 12 | – | – | – | – |
| 14 | Chando | Independent | 1.2% | – | 12 | – | – | – |
| 15 | Liu Shen | Independent | 0.8% | 8 | – | – | – | – |
| 16 | Walch | Independent | 0.8% | – | 8 | – | – | – |
| 17 | Aveeno | Kenvue | 0.8% | – | 8 | – | – | – |
| 18 | Elizabeth Arden | Revlon | 0.8% | – | – | 8 | – | – |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most in China?
- ChatGPT recommends Dove most often for body care in China. Across all assistants, Vaseline leads with 16.5% of recommendations.
- Which body care brand is improving fastest in China?
- Dove has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 15% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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