Which lip care brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Nivea, Vaseline and Wardah for lip care. Nivea is named by 4 of 5 assistants.
What the data says
Nivea (Beiersdorf) is the lip care brand AI assistants recommend most in Indonesia, taking 27% of all recommendation points across 5 assistants. Vaseline follows with 26% and Wardah is third with 24.6%.
The top spot is close: only 1 points separate Nivea and Vaseline, so a small change in how either brand is described online could flip the order.
Gemini and Grok put Nivea first, while ChatGPT favours Wardah, Claude favours Vaseline and DeepSeek favours Wardah.
The top five brands hold 89% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nivea | Beiersdorf | 27% | 25 | – | 20 | 55 | 35 |
| 2 | Vaseline | Unilever | 26% | 20 | 60 | – | 25 | 25 |
| 3 | Wardah | Paragon Corp | 24.6% | 35 | 20 | 60 | – | 8 |
| 4 | Burt's Bees | Clorox | 6.4% | – | – | 12 | – | 20 |
| 5 | Maybelline | L'Oréal | 4.8% | 12 | – | – | – | 12 |
| 6 | Emina | Kao | 3.2% | 8 | – | – | 8 | – |
| 7 | Buttered | Independent | 2.4% | – | 12 | – | – | – |
| 8 | Lip Ice | Independent | 2.4% | – | – | – | 12 | – |
| 9 | Liplapin | Independent | 1.6% | – | 8 | – | – | – |
| 10 | Innisfree | Amorepacific | 1.6% | – | – | 8 | – | – |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Wardah most often for lip care in Indonesia. Across all assistants, Nivea leads with 27% of recommendations.
- Which lip care brand is improving fastest in Indonesia?
- Wardah has the strongest momentum among challengers: AI names it first in 2 of 5 answers where it appears, while holding 24.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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