Which sun care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend Garnier, La Roche-Posay and Soltan for sun care. Garnier is named by 4 of 5 assistants.
What the data says
Garnier (L’Oréal) is the sun care brand AI assistants recommend most in United Kingdom, taking 14% of all recommendation points across 5 assistants. La Roche-Posay follows with 13.8% and Soltan is third with 13.6%.
The top spot is close: only 0.2 points separate Garnier and La Roche-Posay, so a small change in how either brand is described online could flip the order.
put Garnier first, while ChatGPT favours Nivea Sun, Claude favours Neutrogena, DeepSeek favours Soltan, Gemini favours Ambre Solaire and Grok favours Nivea.
The top five brands hold 63% of recommendations out of 12 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Garnier | L’Oréal | 14% | 25 | 8 | 12 | – | 25 |
| 2 | La Roche-Posay | L'Oréal | 13.8% | 20 | – | 25 | 12 | 12 |
| 3 | Soltan | Boots | 13.6% | 8 | – | 35 | 25 | – |
| 4 | Nivea Sun | Beiersdorf | 11% | 35 | – | – | 20 | – |
| 5 | Nivea | Beiersdorf | 11% | – | – | 20 | – | 35 |
| 6 | Boots Soltan | Boots | 9% | – | 25 | – | – | 20 |
| 7 | Neutrogena | Johnson & Johnson | 8.6% | – | 35 | – | – | 8 |
| 8 | Ambre Solaire | L’Oréal | 7% | – | – | – | 35 | – |
| 9 | CeraVe | L'Oréal | 4% | – | 20 | – | – | – |
| 10 | Piz Buin | Kenvue | 3.2% | – | – | 8 | 8 | – |
| 11 | Bondi Sands | Independent | 2.4% | 12 | – | – | – | – |
| 12 | Aveeno | Kenvue | 2.4% | – | 12 | – | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends Nivea Sun most often for sun care in United Kingdom. Across all assistants, Garnier leads with 14% of recommendations.
- Which sun care brand is improving fastest in United Kingdom?
- Ambre Solaire has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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